SEO (Search Engine Optimisation) is all about focusing on keywords (phrases people type into Google) and using these keywords to attract unique visitors to your website, thus generating new business! A good SEO campaign will look at both the internal and external elements of a website, making sure your site is able to compete and convert increased traffic into increased sales. Every SEO campaign is different, some will see results quicker than others. Consider your sector, competitors & marketing budget. These are important factors that will influence the success of your SEO campaign.
Our competitors (AKA who currently ranks top of Google) are the reason we all have to work so hard to build search engine visibility. If a competitor ranks higher than you, they will likely see more visits per day, week, month and year. Increased traffic equals increased brand awareness, this is important for any website, business, product or service… Understanding why (or more importantly how) a competitor ranks high on Google is key to online success. Put on your detective hat and investigate both internal and external factors - this data gives us (your site) direction.
Tidy Design is currently in the process of re-vamping its SEO pages, services and website. Please contact us with any questions you may have on SEO, we'd be delighted to help.