Need help with your Google search results? Is your website hard to find online? Why not chat with Tidy Design, a digital marketing agency based in Portsmouth, Hampshire.
SEO (Search Engine Optimisation) is all about focusing on keywords (phrases people type into Google) and using these keywords to attract visitors to your website. A good SEO campaign will look at both internal and external elements of a website, making sure a website is able to compete and convert increased traffic into increased sales. Here at Tidy Design we understand that every SEO campaign is different and some SEO campaigns will see results quicker than others.
Your competitors (who currently ranks top of Google) are the reason we all have to work so hard to build search engine visibility. If a website is top of Goole, it will likely see more visits per day, week, month and year. Increased traffic equals increased sales / brand awareness. This is very important for any website, business, product or service… Understanding why (or more importantly how) a website ranks high on Google is key to online success. Working as a team we can put on our detective hats on and investigate both internal and external factors – this data gives us (your website) direction.
If you would like some help with your social media content then please drop us an email. Here at Tidy Design we love to brainstorm ideas, and we’d be happy to assist with its creation. Remember; your business maybe serious but your social content doesn’t have to be. Think outside the box, give your followers a mix of news, value and fun.
A keyword or key-phrase is something that you and I type into Google. From here we hope to find a relevant search result, navigating to a few of the websites that Google present to us. The want of every business owner is to appear top of Google, converting exposure into traffic, and traffic into business…
The good news; a solid foundation such as E-A-T will last, so your rankings on Google (once obtained) will be stable and hard to beat! E-A-T is predicted to be a big deal this year when it comes to digital marketing and SEO. So what can we do today for a better search result tomorrow? Well, the clue is in the name…
Focusing on local SEO can make life easier and generate results quicker. For example; Tidy Design ranking top of Google for “Web Design” would be difficult, there are some big players in this industry (those who can afford TV adverts and have giant marketing budgets). By targeting “Web Design Portsmouth” our chances of page one are much higher, it has a smaller search volume, however we can grow brand awareness locally. We’d also suggest building your local SEO campaign around your ‘Google My Business’ listings, this is something we should all look to utilise in 2020.
It is important for us to make sure every website we develop will rank high on Google. Your website speed is important for organic search, it is something Google will look at. If you feel your website is not performing well or could be loading quicker then contact Tidy Design, we’d be happy to take a look.
Google offers sponsored links AKA Google ads or Google AdWords, this allows businesses to pay a fee to appear in the search results for relevant keywords (search queries). Sponsored links can guarantee brand exposure and attract new visitors to your website, however you are paying per click, so it can get quite expensive if the chosen “keywords” are competitive / costly. You will also find websites such as Facebook and Instagram offering sponsored ads, it is a means to boost visibility. Personally we would opt for organic over paid as its conversation rate will be much higher, people trust organic more.
Tidy Design offers a wide range of digital marketing services. Our core business is bespoke web design however we also enjoy SEO and the process of lead generation via social media or content marketing campaigns. Please check out our 2020 digital marketing tips below.