Category Archives: Google

Is Google putting more weight on brands in rankings?

Today Tidy Design has been investing some time and energy into SEO (Search Engine Optimisation) and evaluating how Google will be ranking your site in the months to come.

A question I came across was: “Is Google putting more weight on brands in rankings?” The following video by Google explains how they do not look for brands when generating SERPs (Search Engine Result Pages) but search for relevance, quality of information and trust, AKA the best results for users.

If you are looking for an SEO company based in Portsmouth, Hampshire to manage your online marketing campaigns or website development then please feel free to give us a call or email, we would love to hear from you!

Have a great day!

Internet Marketing Consultants in Portsmouth, Hampshire

Internet Marketing Consultants in Portsmouth, Hampshire

In today’s ever changing world an understanding of new technologies, Internet marketing techniques and online business is vital for the success of new and established companies.

I mean, websites have become the new shop window for businesses to promote the services and products they offer, a website can give customers you have never met the opportunity to buy products or send enquiries from the other side of the world!

Any business hungry for success, growth and new exciting opportunities should really be considering a website to help boost brand awareness…

But come on, we would say that… After all, we are a web design and Internet marketing company! Below I have listed several things to consider when it comes to SEO and online marketing, enjoy!

Several things to consider about Internet Marketing:

1: What is your marketing budget? – Getting a website built and online will not guarantee a flood of enquiries the next day… SEO can take time and will require continual investment by both parties. A realistic marketing budget is also important, for example competing with Booking.com for £200 per month just aint going to happen! To get an idea of the competition and costing why not assess the cost of various keywords using Google Adwords.
2: What kind of company are you looking for? – Are you looking for someone local who can deliver Internet marketing and face-to-face consultations / support? Maybe you are looking for a bigger company with several offices, hundreds of staff and a likely SEO starting price of 1K per month? Finally, maybe you are looking for a cheaper overseas alternative to keep costs down, but don’t rush into any spam emails you may of received! I believe identifying what it is you are looking for is as important as the marketing budget.
3: What hat are they? – Do you know if the Internet Marketing Company you are considering is into white-hat or black-hat SEO techniques? If in doubt, Google it…
4: The proof is in the pudding – Have you searched Google to see which Internet Marketing or Web Design Company comes top of the search in your area? Try ‘Website Design Portsmouth’ for example… If a company can deliver the required SERPs (Search Engine Result Pages) on its own website then they should be able to help you! You would be amazed how much spam we get at Tidy Design offering SEO for prices too good to be true! Sometimes out of interest I Google the company name (something you would expect an Internet marketing company to come top for) and the spammer is nowhere to be seen! So… Would you trust them to promote your business???
5: Who does the company already work with? – Doing your homework is important because Internet marketing is not cheap! Take a long hard look at the Internet marketing agency website, this should tell you a lot about what they do, how they do it and whom they already work with.
6: Feedback is FREE! – Why not call a couple of companies to see how the Internet Marketing agency performed, offered support, replied to queries and delivered outside the box SEO and marketing ideas. The industry of SEO is flooded with individuals / companies promising X for X amount, always do your homework and to check if they deliver. *Please note that no one, not even big G (AKA Google) can guarantee organic search results on set dates!
7: Case studies – If a company offers Internet marketing as a sellable service then they should have a case study or two to prove they can deliver, these taking two seconds to email! Case studies are important as they can prove if certain techniques of SEO really work! Ok, Internet marketing companies may offer different time-scales, costing and recommended techniques however based on past experience no two Internet marketing campaigns are the same! At Tidy Design we have seen sites reach page one of Google after just a few weeks, another campaign (a much harder keyphrase) took us 9 months to see page one!

I hope the above points have helped you think more about Internet marketing and provided some questions to ask Internet marketing companies? You can find out more about our own SEO packages on the SEO tab above.

If you just so happened to stumble across this blog post then please allow me to tell you a little about Tidy Design… Based in Southsea, Portsmouth we are a small but expanding SEO (Search Engine Optimisation) and design company with hundreds of happy customers already on our books. We find ranking well with Google generates us ample weekly enquiries and although we have experimented lots with other forms of marketing such as flyers, Yell, email marketing etc, we find most of our business is repeat work, a result of client recommendation or our organic search results (rankings with Google).

As a web design and marketing company we really do enjoy what we do (hence all the free stuff and info we post on our blog). Please feel free to add your thoughts and comments below on SEO and the impact of past / present Internet Marketing campaigns on your business or sector. Thanks again for stopping by and please visit again soon.

Who are your real competitors when it comes to SEO?

Who are your real competitors when it comes to SEO?

If I asked who are your main competitors in your local area then you could probably list a few company names off the top of your head… However, if I asked you who is currently top of Google, Yahoo and Bing for search terms relevant to your business, then would you be able to list these sites?

Competitor analysis allows you to assess certain areas within a business, assessing the SERPs (Search Engine Result Pages) for the key phase you wish to target will give you a better understanding of who and what you are up against! If the site top of Google is well established, has several thousand-quality backlinks, over 500 pages in its sitemap.xml, a news blog updated weekly, regular twitter, Facebook and social networking activity, a nice looking and modern website then you will know the task ahead is not going to be an easy one!

When working on past SEO campaigns I have sometimes called up the main competition and asked, “Whom does your SEO work? We are a company in a different sector looking for a quality marketing firm to represent us”… If the company has a monster-marketing budget then 9 times out of 10 you can expect to hear that they do this kind of work in-house… So if your budget for SEO is less than that of a full-time SEO guru, then targeting less competitive keywords maybe the better / more cost effective option for your business.

Whatever keywords or key phrases you decide to target you will always find another site (well ranking or not) competing for the all-important SERPs… Once you have the key phrase(s) confirmed then look online at your competition and emulate what they are doing right… Remember, quality competition is not always a bad thing, a decent site can offer you vital data and information to help you promote your own website and business. Sites are often found on page one for a good reason, if you can understand why then you are one step closer to pushing your site to page one also.

The Cookie Shake-up in Behavioural Advertising

The Cookie Shake-up in Behavioural Advertising

Like most people I start the day with a strong coffee and quick run through the latest news in the World today… One article I came across looked at how websites / companies will face restrictions on how they watch what their visitors do! This is important news for any SEO or web marketing dudes; changes will take effect in late-May thanks to the European e-Privacy directive.

Don’t panic if you have a website with Google Analytics or a stats counter installed, it would seem the focus at the moment on behavioural advertising. Behavioural advertising is when a site creates you a unique profile that dictates the type of adverts you see, the advertiser is therefore able to treat each user as an individual, thus able to promote / offer more relevant ads… So, unless you are FaceBook or one of the multi billion pound big players in the world of online advertising I would not worry just yet!

That said these changes are likely to have an impact on the general use and future of cookies. If the conclusion is to better inform visitors that a site stores cookies then be prepared for the re-birth of popup windows and user prompts! I guess this cookie shake up will help boost awareness of how certain sites monitor us… Or maybe (like me sometimes) you will just scroll through a mountain of small print, tick a box and click continue!

If you have any thoughts or feedback on the cookie shake-up or behavioural advertising then please post them below.

Why do Google and FaceBook want to buy Twitter?

Why do Google and FaceBook want to buy Twitter?

Ok, I am more a fan of Twitter than FaceBook, although I understand why so many people use FaceBook as a way to communicate with old and existing friends… But for me Twitter is about the now, real time information and not friends reunited. Although I have a FaceBook account I probably sign in once every other month, just to see what’s new and remind myself why I don’t use it!

Although FaceBook is the biggest social networking site on the planet, for me socialising is more about getting out in the real world… If I am behind my desk then chances are I am probably working on a website, new project or SEO… Not socialising or chatting to people I have not seen in 10 years!

Over the last couple of weeks I have been hearing more and more rumours that both Google and FaceBook are in talks to buy Twitter! As you know, Google’s business is all about the delivery of information and FaceBook is about social networking… Twitter on the other hand is the middle man who offers both information and networking via mobile apps, celebrity endorsements and ever growing popularity! I personally think Twitter shouldn’t sell, however if they do then Google gets my vote! Google is yet to crack the social networking scene and Twitter would be the perfect platform to launch from, it could become even more awesome!

What ever happens I predict 2011 is the year of Goliath verses Goliath (Google v FaceBook) and their fight for popularity, more users and the sale of add space! After all, it is the traffic (that’s you and me) that keeps these giants of the web in business!

What are your thoughts on Google and FaceBook looking to obtain Twitter? With such a massive celebrity following should Twitter simply look to its users for funding? Or, maybe you see Twitter is a phase; will its value and popularity fade over the years to come? I often mention Twitter to our clients however a majority reply saying “I don’t get it” or “we don’t have time”… Marketing and SEO is all about following the trends and with businesses such as Google, Virgin and your local hair salon tweeting away, maybe it is not such a bad idea to try something new? Think of it like this, if you stand still in life or business then the world around you will continue to change!

What is a sitemap.xml

What is a sitemap.xml

On so many occasions I have emailed or spoken to clients referring to a sitemap.xml, today I thought it was about time I wrote a tidy blog post about them!… So, what is a sitemap.xml and why do we mention them to all our clients?

Well, if you have a website you will (nine times out of ten) want it to appear on the first page of Google for relevant keywords or key phrases.

To help speed things along with Google (and the other search engines) a sitemap.xml allows us to inform them about all URLs (web pages). By creating and submitting a sitemap.xml search engines will be able to crawl more thoroughly through your site extracting page information. It is this page information and how the search engines digest the data that will help determine your SERP (Search Engine Results Page).

The Sitemap Protocol was established back in 2005 by Google to help web developers create more search engine friendly websites. The format consists of XML tags, so these look something like:

<?xml version=”1.0″ encoding=”utf-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″>
<url>
<loc>http://www.tidydesign.com/blog</loc>
<lastmod>2010-11-13</lastmod>
<changefreq>daily</changefreq>
<priority>0.8</priority>
</url>
</urlset>

Today Tidy Design manages multiple Sitemaps using Google Webmaster Tools, here we can login, check the indexing status, crawl rate, see when a sitemap.xml was last crawled and if any errors got detected. At Tidy Design we believe updating a sitemap.xml is very important for SEO (Search Engine Optimisation), especially when new pages are added or removed.

I hope the above has helped explain why we create and submit Sitemaps, if you have any questions then please feel free to email or comment below:

So how much is the web worth to our UK economy?

So how much is the web worth to our UK economy?

This week we have listened to Radio Two in the background, not something we normally do at Tidy Design, you could say we are more inclined to listen to dance, trance or rock… Maybe some Rolling Stones and Pink Floyd followed by some Annie Mac on the BBC iPlayer! Anyway, our musical flavour of the day is beside the point!

Today’s news really shocked us; a study by Google reported that the internet is worth £100bn a year to the UK economy! The report found that the internet accounts for 7.2% of the UK’s GDP (Gross Domestic Product)! Now that is some serious coin!

After listening to this report I visited the BBC website to read more… It said “Small businesses that actively use the internet report sales growth more than four times greater than that of less active companies” which is great news for companies like ours who offer web design and web marketing services to these smaller businesses.

Mr Matt Brittin the managing director of Google UK said “the internet is a central pillar of the UK’s economy”… I guess time will tell exactly how much the web can support growth within smaller businesses and generate new employment opportunities in the UK! One thing for sure, we live in both exciting and daunting times!

Google’s profits lifted by higher advertising revenues

Google's profits lifted by higher advertising revenues

Google has recently thanked higher advertising revenues for a 32% rise in profits in its quarterly results! As well as advertising, Google also said its success was down to newer businesses, such as the Android mobile phone.

Chief executive of Google Eric Schmidt said in a BBC news report “Going forward, we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda”

Google added that more internet users seem to be clicking on Google Ads (PPC, pay-per-click) and they are now charging businesses more to list an advert. Based on these figures it would seem Google’s aggressive re-investment strategy into both existing businesses and new ventures is paying off! You can view Google`s philosophy here

When it comes to technology, the web, brand leaders etc so much has changed over the last decade! I guess that’s what makes this such an exciting industry to work in! If you have a question then please contact Tidy Design