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Structured Data – Breadcrumbs

5th July, 2018

A breadcrumb trail is an indication of hierarchy, the position and importance of a web page within your website. Google will use a breadcrumb markup in the body of a web page to help it digest this information (site structure and pages of relevance).

Below is an example of some structured data I created for TidyDesign.com, code based on Google’s JSON-LD markup and covering a few key web pages on our site;

  "@context": "http://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "item": {
      "@id": "https://www.tidydesign.com",
      "name": "Tidy Design",
      "image": "https://www.tidydesign.com/img/og/web-design-portsmouth.jpg"
    "@type": "ListItem",
    "position": 2,
    "item": {
      "@id": "https://www.tidydesign.com/about",
      "name": "About",
      "image": "https://www.tidydesign.com/img/og/about-tidy-design.jpg"
    "@type": "ListItem",
    "position": 3,
    "item": {
      "@id": "https://www.tidydesign.com/portfolio",
      "name": "Portfolio",
      "image": "https://www.tidydesign.com/img/og/image.jpg"
    "@type": "ListItem",
    "position": 4,
    "item": {
      "@id": "https://www.tidydesign.com/web-design-process",
      "name": "Web Design Process",
      "image": "https://www.tidydesign.com/img/og/web-dev-process-tidy-design.jpg"

Your structured data (breadcrumbs) should be a true representation of page content. By adding structured data to your website, you can enable more of your site’s functional and visual content to appear directly in Googles search results. This is a win win, it may give your site an edge over its competition plus help boost your organic search results.

If you would like to discuss Structured Data and implementing this on your own website then please contact Tidy Design today, we’d be happy to help.

Thanks for reading, have a good one!


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