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SEO (Search Engine Optimisation) is all about focusing on keywords (phrases people type into Google) and using these keywords to attract unique visitors to your website, thus generating new business!
A good SEO campaign will look at both the internal and external elements of a website, making sure your site is able to compete and convert increased traffic into increased sales.
Every SEO campaign is different, some will see results quicker than others. Consider your sector, competitors & marketing budget. These are important factors that will influence the success of your SEO campaign.