18th August, 2025
Using Data to Improve Your Website Content.
Search Console Insights is a tool from Google that combines data from Search Console and Google Analytics, giving website owners a clear overview of how their content is performing. It provides valuable information about which pages are attracting traffic, how visitors are discovering them, and which content resonates most with your audience.
For businesses and website managers, this data is especially useful for identifying specific pages that could benefit from review or development. By understanding which pages perform well and which lag behind, you can prioritise updates, improve user experience, and boost your SEO performance.
What Search Console Insights Offers
Search Console Insights provides a clear overview of how your content and website are performing, helping you make informed decisions about updates and improvements. Key features include:
Your Content
- Top: Content that received the most clicks.
- Trending up: Content that gained the most clicks compared to the previous period.
- Trending down: Content that lost the most clicks compared to the previous period.
Queries Leading to Your Site
- Top: Search terms (queries) that received the most clicks.
- Trending up: Queries that gained the most clicks compared to the previous period.
- Trending down: Queries that lost the most clicks compared to the previous period.
Top Countries
- View the location of users who clicked your site in Search results during the selected period.
Additional Traffic Sources
- See clicks your site received from sources other than Google’s Web Search results, including image search, video search, Discover, and Google News.
This data makes it easier to identify which pages and topics are performing well, which areas need improvement, and where new content opportunities may exist.
Discovering New Opportunities
Search Console Insights was first introduced by Google in 2019 as a way to help content creators and site owners better understand how their content is performing. What’s new in the Summer 2025 update is that Google has improved the reporting, added deeper integration with Search Console and Analytics, and made it easier to see which pages are performing well, how users discover them, and where there are opportunities to improve.
Regularly checking Search Console Insights allows you to spot trends, discover opportunities, and ensure your website content remains relevant and engaging. Whether it’s updating old articles, refining page structure, or creating new content based on what your audience is searching for, these insights guide your content strategy with real data. In short, Search Console Insights helps you make informed decisions to develop, improve, and optimise your web pages effectively.
Support & Planning Updates
At Tidy Design, we’re here to help you make the most of tools like Search Console Insights. We can assist you in accessing and analysing this data, and help identify opportunities to improve your website. We also provide support with planning updates that will have the greatest impact. In addition, we offer ongoing assistance with regular website updates and content creation, ensuring your site stays relevant, engaging, and optimised for future search.
Until next time, keep it Tidy!
Mike