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What Makes A Good Logo Design?

6th June, 2024

A good logo design is the cornerstone of any brand’s identity, serving as the visual representation that communicates a business’s essence to its audience.

Logo Design Portsmouth

Tidy Design recently had the pleasure of designing some logos for a few new clients. During this process, we were reminded of the key elements that make a logo truly effective. Here are some recent logo designs, and design considerations.

Logo Designer in Portsmouth, Hampshire


A great logo should be simple and clean. It needs to be easily recognisable and versatile, working well across various mediums and sizes. Simplicity ensures that the logo is memorable and not overly complicated, making it easier for customers to recall.


Your logo should be relevant to your industry and reflect your brand’s core values and message. It needs to resonate with your target audience, giving them a clear idea of what your business is about. For instance, a tech company might opt for sleek, modern designs, while a children’s brand might use playful, vibrant elements.


A good logo should stand the test of time. While it’s essential to be aware of design trends, a logo shouldn’t rely heavily on them. A timeless design avoids becoming outdated quickly and helps maintain brand consistency over the years.


A distinctive logo sets your brand apart from the competition. It should be unique and easily distinguishable, ensuring that your brand doesn’t get lost in the sea of competitors. This distinctiveness can be achieved through innovative design elements, unique colour schemes, or creative typography.


A versatile logo works well in various contexts, from digital platforms to printed materials. It should be effective in different sizes, whether on a business card or a billboard. A good logo design includes variations that can be used in different scenarios, such as a simplified version for smaller uses or a full-colour version for more prominent displays.

Logo Designer in Portsmouth, Hampshire

Here at Tidy Design we pride ourselves on creating logos that embody these principles, ensuring our clients have a strong brand identity. Whether you’re a start-up or an established business looking for a refresh, a well-designed logo is essential in making a lasting impression. If you need help with a logo design then contact us today, we’d be happy to help. Please visit Brand Palettes & Company Branding for more info.

Until next time, keep it Tidy!


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