Have a new project in the pipeline?

Proposal Form

Does New Content Help SEO?

23rd July, 2023

The Power of New and Reviewed Content. Elevating Your SEO and Google SERPs

In the ever-evolving world of SEO (Search Engine Optimisation) and Google SERPs (Search Engine Result Pages), consistently updating your website with fresh, original, and high-quality content is paramount. Unfortunately, many businesses tend to neglect their blogs, missing out on the benefits that regular content additions and content reviews can bring.

Google Console Data

In this Tidy Blog post, we’ll shed light on why adding new content and reviewing old content is essential for SEO, enhancing Google SERPs, and building trust through Google EAT (Expertise, Authoritativeness, Trustworthiness).

1. A Love for Freshness

Search engines, especially Google, highly value fresh content. When you regularly update your website with new blog posts or pages, search engine crawlers take notice and revisit your site more frequently. This increased crawl rate enhances your chances of indexing new content quickly and efficiently. The more frequently you update your website with relevant and valuable content, the better your chances are of ranking higher on Google.

2. The Importance of Relevance

When it comes to Google SERPs, relevance is king. Google strives to deliver the most relevant and up-to-date results to its users. By adding new content that addresses trending topics, industry developments, and user queries, you demonstrate to Google that your website is a reliable source of information. Consequently, your chances of appearing in the coveted top spots of SERPs significantly increase.

3. Google EAT

Google’s EAT (Expertise, Authoritativeness, Trustworthiness) principle is at the heart of content evaluation. When you consistently publish authoritative and expertly crafted content, you build trust with both search engines and users. Regularly adding new content that showcases your expertise in your niche establishes your authority and positions you as a go-to resource, ultimately boosting your website’s credibility.

4. Regular Content Reviews

Reviewing and updating old content is as important as adding new. Over time, information becomes outdated, and SEO trends change. By revisiting older content, you can refresh it with current data, optimise it for relevant keywords, and ensure its accuracy. This practice signals to search engines that your content is valuable, up-to-date and enhances user experience. It is also important to know which content gets the most clicks and impressions. If one page or post is doing better than others, then how can you develop it further.


Incorporating new, original, and quality content while reviewing and updating old content is a great SEO strategy. Embrace the power of adding new blog posts to catch the attention of search engines, boost your website’s rankings, and build trust through Google EAT. By nurturing your blog with valuable content, you will set yourself apart as an authoritative and trustworthy source, paving the way for better Google rankings. So, don’t overlook the importance of content; embrace it as your SEO ally and watch your website flourish. Remember, input equals output, and quality results take time.

Thanks for reading this post new content and SEO. And thanks ChatGPT for your suggestions and input mapping out content.

Until next time, keep it Tidy!


Marketing Posts