Category Archives: Page Authority

Structured Data – Breadcrumbs

A breadcrumb trail is an indication of hierarchy, the position and importance of a web page within your website. Google will use a breadcrumb markup in the body of a web page to help it digest this information (site structure and pages of relevance).

Below is an example of some structured data I created for TidyDesign.com, code based on Google’s JSON-LD markup and covering a few key web pages on our site;

{
  "@context": "http://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "item": {
      "@id": "https://www.tidydesign.com",
      "name": "Tidy Design",
      "image": "https://www.tidydesign.com/img/og/web-design-portsmouth.jpg"
    }
  },{
    "@type": "ListItem",
    "position": 2,
    "item": {
      "@id": "https://www.tidydesign.com/about",
      "name": "About",
      "image": "https://www.tidydesign.com/img/og/about-tidy-design.jpg"
    }
  },{
    "@type": "ListItem",
    "position": 3,
    "item": {
      "@id": "https://www.tidydesign.com/portfolio",
      "name": "Portfolio",
      "image": "https://www.tidydesign.com/img/og/image.jpg"
    }
  },{
    "@type": "ListItem",
    "position": 4,
    "item": {
      "@id": "https://www.tidydesign.com/web-design-process",
      "name": "Web Design Process",
      "image": "https://www.tidydesign.com/img/og/web-dev-process-tidy-design.jpg"
     }
  }]
}

Your structured data (breadcrumbs) should be a true representation of page content. By adding structured data to your website, you can enable more of your site’s functional and visual content to appear directly in Googles search results. This is a win win, it may give your site an edge over its competition plus help boost your organic search results.

If you would like to discuss Structured Data and implementing this on your own website then please contact Tidy Design today, we’d be happy to help.

Thanks for reading, have a good one!

Mike

Why Google Plus is Necessary

Google search is inclining steadily towards simpler methods of data retrieval, merging personalised searches and social searches in their results pages.

Why Google Plus is Necessary

As expected, the changes are having a major impact on traditional online marketing techniques. Billions of searches take place worldwide daily, so building your company’s brand up via Google+ is essential to your continued success.

Google+ will greatly improve your business’ search visibility. Choosing to be proactive and building a presence on Google+ involves increasing the number of people you have in your circles in addition to re-shares and +1’s of website content.

Why not optimise your content on Google+? Including the rel=”author” tag and reciprocating it with your Google+ profile, this is a highly effective way to increase a page ranking. Opting to make your Google+ button / account highly visible is vital as it will increase the likelihood of your readership clicking it.

Finally, why not make the most of any existing social networking site you have that already have a following – including Twitter and Facebook. Promoting links to your Google+ profile/page via these networks will enable you to build up a highly effective online presence.

Kerry McPhail

What Is A Pageview?

So, what exactly is a pageview and is it important?

What Is A Pageview?

A pageview is defined as a view of a page on your site. If a visitor to your site hits refresh (re-loads the page they are on), this is counted as another pageview. Likewise, if a user navigates to a different page and then returns, a second pageview is recorded.

The pageview is an important metric for us marketing folk; it identifies which content is popular and which content is unpopular. You can use this data to improve and develop certain areas (pages) on your site…

How to Find Quality Backlinks

Today I thought I would write a quick post on quality backlinks. So, how do you find high quality link for your site? Well, this is one way… Open up Google and enter

Google Search

intitle: keyword1 keyword2 inurl:”links”

Ok, what is intitle:? This restricts results to those containing all the query terms you specify in the title. For example, [intitle: seo blog ] will return only documents that contain the words “seo” and “blog” in page title. As for inurl: this restricts results to those containing terms you specify in the URL. For example, [inurl: tidy blog] will only display pages that contain the words “tidy” and “blog” in the URL… Pretty funky hey!

Once you have created a list of web pages that offer quality links you can then assess page quality by visiting our FREE Backlink Checker.

I hope you found this article helpful? If so, please consider sharing it :)

What is a Unique Visitor?

Google Analytics is one of many useful tools for any website owner to utilise in order to gain valuable insights into web traffic. One way to measure the popularity of your website is by the number of unique visitors it attracts.

What is a Unique Visitor?

This figure (along with pageviews) can be useful when looking to develop or add new content to your site. Also, you could quote these ‘unique visitor’ stats to potential advertisers or investors.

By measuring unique visitors over a given period of time, it is possible to report on your online performance. Google Analytics offer many useful tools, one of which is their ‘Unique Visitors’ report. This gives insight into the people who access your site and allows you to gather important information on website usage.

A unique visitor report indicates the number of people who have visited your site over a set period. A unique visitor to your website is only counted once, so refreshing the page will not increase the total.

As a business you will of course be keen to keep an eye on how many unique visitors your site attracts over time, in order to ensure that new content and SEO is generating new visitors, as well as retaining existing customers attention too.

Knowing Your Website Audience

A great website is one that provides valuable resources to its visitors, both unique and repeat! Getting to know your website audience is therefore pretty important, it is data that can be used to help grow your business.

Knowing Your Website Audience

If your company is investing in SEO (Search Engine Optimisation) or PPC (Pay Per Click) then you should already be getting plenty of traffic to your site. Your next job is to turn this traffic into a loyal fan base or generate sales; a return on investment is a must for any SEO or PPC campaign.

Knowing Your Website Audience 02

The above data (taken 22nd Nov) shows Tidy Design has grown a lot in 2012, this year shows more than double the unique visitors of 2011, but did all this traffic really generate more business?? Looking at the figures I guess it did, however lets not forget those all important customer recommendations and the repeat work we get… These are also mega important factors for any business!

Anyway, over the next few weeks I will be looking to improve and develop our Tidy Design website, analysing data from 2011 and 2012, the words “call to action” ringing in my ears as I breakdown our top pages… Lots of fun ahead, wish me luck!

Generating Content & Building Relationships for your Business

Content marketing is all about drawing attention to the content on your business website. Seeking engagement with that content is possible via a wide variety of social media forums across the web… A truly great SEO (Search Engine Optimisation) campaign is an ongoing process of generating fresh, informative compelling content and building relationships in the wider online community.

Blog posts, infographics and even videos can be used to convey valuable content to your potential customers. Intelligent use of social media can be used to direct customers and other interested parties towards your business, increase website traffic, brand awareness and build valuable relationships.

The importance of providing content of value on an ongoing basis forms an integral part of any successful SEO campaign, given that the relationship between content marketing and social media is essentially a symbiotic one.

So how is all this achieved exactly? Well, creating a personality and brand that people know and trust is, of course, key to any successful business. High online visibility – domain authority and desired rankings in search engine results – means that your potential customers can find you easily and effortlessly. Sustainable relationships resulting from ongoing great customer satisfaction and feedback mean that your customers are more likely to recommend your business to their family and friends.

At Tidy Design we work closely with our clients to research a business, identify your chief competitors and create a plan of action. Using link building and social media, we offer affordable SEO campaigns for small businesses. By means of ongoing implementation and measurement of outcomes we identify and report back to you on the success of your SEO campaign, as an ongoing process each month.

So if you are seeking a way to increase your online visibility and generate increased sales and brand awareness for your company, look no further than a great SEO campaign from Tidy Design. Why not contact us today to find out more on how we can help generate quality content and build relationships for your business.

Testing for Google Sitemap errors

I came across a post yesterday on the Google Webmaster Central blog that mentioned some improvements Google had just made to its Sitemap system.

Testing for Google Sitemap errors

For all you Webmasters out there, the new Sitemap page layout is much cleaner, and now you can test a sitemap before you submit it… Result! Google will send out a Googlebot for a live fetch of the Sitemap (this takes a few seconds) and then generate a Sitemap report, this incorporates a new way of displaying errors which better expose what types of problems a Sitemap has.

Hats off to big G for the update, this new test feature will help webmasters and SEO people identify indexing issues sooner rather than later, thus helping a site (and all its pages) rank higher in Google’s organic search results.

Checking Domain Authority, Page Authority & External Links

Great news Tidy Blog readers! Version 2 of our FREE Backlink Checker has been released! A tidy SEO tool that allows you to check Domain Authority, Page Authority and External Links… How cool is that!

Domain Authority, Page Authority and External Links

If you are looking to promote your website, come top of Google for key phrases relevant to your business or increase unique visitors each month then these three factors ‘Domain Authority’ ‘Page Authority’ and ‘External Links’ need to be understood.

So… What is Domain Authority? Well, this predicts a domain’s potential AKA its future ranking with search engines based on an algorithmic combination of link metrics. Page Authority is very similar; this predicts an individual page’s ranking, looking again at the volume and quality of external links. Finally, our FREE Backlink Checker will generate the approximate number of External Links a website or web page has, these number of links playing an important part in your organic SERPs (Search Engine Result Pages) and the success of any SEO campaign.

Please stay tuned for more awesome FREE SEO tools being developed by Tidy Design… If you found the above useful, have any suggestions for future SEO tools or are interested in our SEO services then please post your comments below, we would love to hear form you.

What is Page Authority in SEO?

Following on from our last blog post and the development of our FREE Backlink Checker I thought I would write a quick post about Page Authority, another popular term used in the world of SEO.

Page Authority (also known as PA) is a prediction… Imagine looking into a crystal ball to see if (or how likely it would be) a single page / domain will rank well in the future. Unlike your typical crystal ball, Page Authority does take into account certain factors / data to calculate a score… The higher a Page Authority, the greater the chance that page will rank well in Google’s SERPs (Search Engine Result Pages).

What is Page Authority in SEO?

Above I have compared Tidy Design with one of our many web design and SEO competitors in the Portsmouth / Hampshire area.

The system we use to check Page Authority gives us a mark out of 100, using a logarithmic scale, making it easier to grow your score from 15 to 20, than it would be to push it from 65 to 70! Tidy Design will sometimes look at Page Authority when carrying out research for our SEO Campaigns to determine which site/page offers the best quality backlink! Remember, a link from a page with a low Page Authority won’t help you as much as a link from a page with a high Page Authority!

Yes, we live in a competitive world, and finding these quality links is not easy! Take web design or SEO as an example; there is so much competition out there that freelancers / web companies do need to work extremely hard just to compete, let alone boost their own Page Authority!

Whatever sector you are in, without the right SEO strategy, your website is unlikely to be seen! Please feel free to post your thoughts, comments or ideas on Page Authority below. We would love to hear from you!