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21st May, 2014
Some website tasks are more important than others; a good web designer will try to understand the intentions of a site, identifying which tasks take priority and why…
Ok, the overall goal of any website is to deliver the best possible user experience. So remember; make your site easy to navigate and include call-to-action buttons / banners that help you obtain the desired end result – be it sales, bookings, new membership or general enquiries made through a contact form.
Choosing your words, slogan or a call-to-action tagline is also very important. Think about your website users, what would they suggest if you asked them what a banner or button should say. Also, ask yourself where on a web page would your call-to-action sit best, the positioning of your call-to-action is as important as its text.
Converting new website visitors into new enquiries, new sales or new members is big business. We all want a site that will work for us and not against us. So, asking the question; “What is my call-to-action?” is pretty important. Remember that websites, technology, businesses and customers will naturally evolve over time; it is therefore a good idea to re-visit this question, update and try out new call-to-actions…
I hope you found this an interesting read? Please do add your comments and feedback below – Thank you for visiting the Tidy Blog!