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7th August, 2010
At Tidy Design we understand a company / business is like your baby and it needs lots of love and attention! Especially during these tough economic times when everyone is shopping round for cheaper / better services and products! As a company MJWARD UK LTD devotes a lot of time and energy (fuelled by coffee!) to developing new business ideas and unique company identities. With this in mind I thought I would list Tidy Designs top 10 tips for marketing a business!
2 – Get a website and nice looking logo you can put on invoices and marketing material etc
3 – Promote your USP (Unique Selling Point) when ever possible! Shout it from the roof tops!
4 – Pavement Pounding! Order X5000 flyers then approach shops / businesses with an informative flyer.
5 – Sign up to FREE social sites such as Twitter and YouTube and USE THEM!
6 – Organic web marketing is the future! We believe a much better investment than PPC (Pay Per Click)
7 – Email people! Sounds simple I know but let’s not forget they cost very little (if anything) to send!
8 – Never forget existing clients in the search for new! What else do they need? Who do they know?
9 – Communication! Be polite on the phone, send newsletters keeping people up-to-date on what’s new.
10 – Don’t give up! When it comes to marketing a new business the best advice we have is ‘Stick at it!’
Ok, this is only the tip of the iceberg! Competitor analysis, radio adverts, charity work, networking events, business cards, brochures, banners, competitions and many more methods of marketing a business are out there! Depending on what budget you have as a company will obviously influence the size / result of a marketing campaign. For example you can not compete with Tesco if you have a tiny budget!
What I have done today is list X10 affordable methods of marketing. I hope that they have inspired you to knock on a door or two or consider re-branding a business? Don’t forget Tidy Design is here to help! Please feel free to contact us with your thoughts / ideas / questions about web marketing, brand development and SEO (Search Engine Optimisation) in Hampshire.