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29th July, 2023
In today’s digital age, creating a website that not only looks visually appealing but also delivers a seamless user experience (UX) is crucial for success. A website’s UX has a profound impact on how visitors interact with your brand and can influence conversions and customer loyalty.
In this Tidy Blog post, we’ll explore our top five UX considerations in modern web design that will help you build a user-centric, engaging, and conversion-driven website.
With the majority of internet users accessing websites on mobile devices, adopting a mobile-first design approach is paramount. Ensuring your website is optimised for smaller screens and touch interactions is no longer an option but a necessity. Responsive design techniques and thoughtful layout adaptations will create a consistent and enjoyable user experience across all devices, improving engagement and search engine rankings.
Just as technology has evolved, so has our society. Website visitors expect instant load-times, meaning slower-loading can be detrimental to your success. Optimising page load times, compressing images, and leveraging caching techniques are just a few methods to enhance website performance. A speedy website not only improves user experience but also positively impacts SEO. Search engines such as Google will prioritise faster-loading sites in their rankings.
An intuitive navigation and clear information architecture are fundamental UX considerations. Organise your website’s content logically and present it in a manner that guides users seamlessly through their journey. Incorporate clear and concise calls to action (CTAs) to direct users towards their goals and make it easy for them to find what they’re looking for.
Designing an inclusive website that accommodates users with disabilities is not only ethically responsible but also enhances UX. Consider implementing accessible features such as alt text for images, proper contrast ratios for text, keyboard navigation support and review your colours. An accessible website ensures that all users, regardless of their abilities, can engage with content.
Incorporating personalised elements based on user behaviour and preferences can create a tailored and immersive experience. Utilise user data to recommend relevant products or content, offer personalised greetings, or display location-specific information. By understanding your audience and providing personalised experiences, you will foster a deeper connection with your website visitors. This is good UX.
In an ever-evolving landscape of web tech and design trends, prioritising user experience is essential. Embracing our UX considerations mentioned above – mobile-first design, speed and performance optimisation, intuitive navigation, accessibility, and personalisation – will help create a website that captivates users. By putting users at the centre of your design process, you’ll ensure that your website remains a compelling and user-friendly platform in modern times.
If you are looking for some help with UX or a web design project then please let us know, we’d be happy to help. Thanks for reading this post and thanks ChatGPT for your suggestions and input on the topic.
Until next time, keep it Tidy!