The Future of Backlinks in SEO

16^th May, 2014

Today we have been discussing SEO (Search Engine Optimisation) and what the next few years has installed for us web design and SEO folk… Earlier this month Mr Matt Cutts (the guy in charge of the web spam team at Google, he also manages Google’s search quality team) answered the question; “Will backlinks lose their importance in ranking?”

So, Mr Cutts has said for the “next few years” backlinks aren’t going away and will still be used by Google to help determine organic search results. But overtime, Google will rely far less on backlinks and more on quality content AKA the info and structure of your website

So… Are you looking to the future? Are you mapping out how best to invest your time and money? If the answer is “yes” then think “content”, “quality” and “usability”… Ok, backlinks are not extinct just yet however will backlinks be your best return on investment??

I hope this info and the above video helped, feel free to post any questions of your thoughts on the future of backlinks below. Thanks for reading.