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Google Clicks and Impressions

25th June, 2015

Viewing metric data on Google Console is pretty cool, it allows webmasters to identify areas of a website that can be improved, developed or cause problems. Today lets look at ‘Clicks and Impressions’ – So, what are they?


Clicks represent the number of clicks generated by a Google search results page, in a nutshell the number of people that landed on your site via a Google search. Impressions represent the number of people that viewed a Google results page with your site on it, even if the link was not scrolled into view. Looking at these particular metrics along with your average position in a Google search could prompt you to amend or fine tune site content. A new title or page description could encourage people to click; at the end of the day we all want more clicks…

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