Category Archives: Tidy News

Tidy News

2019 Marketing Budgets

Are you thinking about your marketing budget for 2019? A general rule of thumb is to invest 5% of your revenue, this would go towards developing your website, employing someone to maintain (or contribute towards) a blog or social media account, attending events and more…

Investing 5% should retain your position, company awareness and visibility online. Investing 10% or more is suggested for growth and gaining a bigger market share. Economists and business owners will debate over the exact percentage to invest, so lets say most small businesses will allocate between 5 to 10 percent to marketing in 2019.

Sample Marketing Plan

Planning ahead in life (and business) is difficult, we don’t know what is around the corner. That said; planning ahead and having a goal is super important. I recently allocated some time Tidy Design, mapping out the next five years and how I’d like things to pan out – it was a worthwhile exercise, offering much value. A marketing budget will need similar thought and planning applied; if we invest too much then we may break the bank, if we invest too little then we may disappear.

When I think of the term “marketing budget” I think ROI (return on investment). As business owners we all seek a ROI but this is not always easy. ROI’s require a mix of research, insights, planning and data analysis – this takes time and small businesses rarely have free time! It is easy to fall into a trap, too busy to plan!

Expectations…

You will need to know your marketing budget and set a clear plan within that budget (keeping realistic exceptions). Whether your budget is based on a fixed amount per annum or a percentage of revenue per month, knowing these figures is important.

So to conclude; when mapping out your 2019 marketing budget do your research and find out what type of campaign will have the best impact (ROI) for you / your business. It is a good idea to work backwards, identifying what you hope to accomplish at the end of it.

Rest assured that Tidy Design is on hand to help, we’d be more than happy to review your website (its design, performance and bounce rates), putting forward suggestions and ideas on how to improve it. Building a bigger customer base next year will require an upfront investment, we too are looking to develop and grow as a business in 2019, so lets do this together!

Thank you for reading, have a tidy week!

Mike

Race for Life 2018

After nine long months of running round the streets of Drayton, I finally did it… I ran the 5k Race for Life at the weekend and absolutely smashed it!

Anyone who knows me, will understand that this is a big deal. This is coming from the girl who used to forge her own sick notes to get out of P.E lessons. Yes my teacher did eventually find out. You would think that this deserved a couple of detentions and a phone call to my unsuspecting parents…but nope, he just said that he would be happy to write sick notes for me instead. You can’t ask for a better teacher!

Running and exercise is always something I shied away from. Sport in general is something that I’ve never had an actual flare for. So when I decided to sign up for the Race for Life, I felt like I was setting high goals. I started running in the winter of last year, and loved running in the evenings just to be a nosy neighbour and see everyone’s Christmas lights. In a matter of weeks, I could feel the benefits and no longer felt guilty about eating crisps and chocolate digestives in the evenings. I would just run it off the following day. I can’t take all the credit though, as my lovely friends Katherine and Karen did the race with me. When they knew I had signed up for it on my own, they signed up as well just so they could give me some much needed moral support. They truly are great friends!

As well as signing up for the 5K, I also signed up my eldest son Isaac for the Muddy Run. To say I was so proud of him was an understatement. For a six year old to run 5K whilst doing muddy obstacles on route, is not an easy feat. Isaac absolutely loved it and as the title suggests, he got extremely muddy! Lucky for Mike, we took my car instead of his, as there was no chance Isaac would be getting into Daddy’s car looking the way he did after the race.

Isaac and I received some really generous donations from lovely family and friends, and all the donations go to the exceptional charity Cancer Research UK. Thank you to everyone who supported us!

Rosie

Google Chrome Update

A secure web is hear to stay; in July 2018 Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’ … Is your website ready? Will this impact your business?

The short story; Google will soon identify insecure sites in its Chrome browser, another move to make the web a more secure place. This update will coincide with Google’s release of Chrome 68. We know Google has been pushing us towards HTTPS for many years now. If your website does not already offer its users a green shiny padlock, the chances are your organic search results have been impacted. The future is not orange, its green!

Here at Tidy Design we appreciate that a migration from HTTP to HTTPS can be quite an undertaking. The process (and cost) will all depend on your website (its age, the framework, its structure, the quality of code, number of pages, what it offers etc)… If you need any support with SSL compliance / auditing then we’d be happy to help.

Cheers for stopping by, have a productive week!

Mike

Google Rich Cards

Google Rich Cards are a search result format that builds on the success of rich snippets. Google Rich Cards use schema.org, a structured markup to display content (similar to rich snippets), giving users a more visual search result. From what I have read, this is targeted more towards mobile users.

For website owners / developers this is yet another new way to stand out from the crowd in Google’s SERPs, but at this early stage coverage will depend on your sector and content. As Tidy Design is looking to recruit and grow as a company in 2018, I have been experimenting below with a job advert – this code was added to a script type=”application/ld+json” tag;

{
  "@context" : "http://schema.org/",
  "@type" : "JobPosting",
  "title" : "Web Design Portsmouth",
  "description" : "Info here",
  "identifier": {
    "@type": "PropertyValue",
    "name": "Tidy Design"
  },
  "datePosted" : "2018-06-28",
  "validThrough" : "2018-08-28T00:00",
  "employmentType" : "Part-Time",
  "hiringOrganization" : {
    "@type" : "Organization",
    "name" : "Tidy Design",
    "sameAs" : "https://www.tidydesign.com",
    "logo" : "https://www.tidydesign.com/img/sd-tidy-design-logo.jpg"
  },
  "jobLocation" : {
    "@type" : "Place",
    "address" : {
      "@type" : "PostalAddress",
      "streetAddress" : "Office 56, Pure Offices",
      "addressLocality" : "Port Solent, Portsmouth",
	  "addressRegion" : "Hampshire",
      "postalCode" : "PO64TY",
      "addressCountry": "GB"
    }
  }
}

Google is actively experimenting at the moment, trying to provide more publishers with a rich preview of their page content. Overall some interesting times ahead…

If you’d like to experiment with your own structured data then check out this testing tool

https://search.google.com/structured-data/testing-tool

Thank you for reading, have a great weekend!

Mike

What is Mobile-First Indexing?

Google just announced that they’re beginning to implement a full-scale roll out of their “mobile-first indexing” protocol, after a long period of testing and experimentation with limited roll-outs.

Mobile Phone

By this, Google means that its system of crawlers that help the search engine discover and “index” (collect into a searchable list) websites will attempt to do so using the mobile-friendly version of a site first rather than the historically-used desktop version. Put simply – on the current desktop-first indexing system, Google will look at your site from a desktop perspective first and determine its ranking signals from what it finds, proving subsequent boosts for sites with mobile-friendly views. On the new system, Google will look at your site from a mobile perspective first and determine its ranking signals from what it finds. It will fall back to a site’s desktop view if no mobile-friendly view exists or in certain other scenarios.

Overall, this shift shouldn’t impact rankings much (in theory) – but it is a fundamental shift in how Google thinks about web content. To put it in perspective, Google is effectively now approaching the web as a mobile utility over a desktop utility. This is a natural progression given that since 2015, the majority of Google’s traffic and searches have come from mobile users. Google has advocated good mobile-friendly design for years by teaching and by ranking boosts.

This change will roll out in waves, with webmasters receiving notifications via Google Search Console when their property has made the switch.

So what should you do if you are switched to this new system? The answer, right now, is not to panic. As stated above – not much should change. Of course if your site isn’t responsive (adapts well to different screen sizes) or if you don’t have a dedicated mobile version, then your non-mobile-friendly desktop content will no longer rank quite as well and you may want to take some action to update the site in preparation. Thankfully, mobile-first and mobile-friendly design has been in the web developer’s consciousness for years, and Google has increasingly encouraged a mobile-friendly web – so this isn’t coming out of nowhere, and the majority of modern sites already meet the requirements for at least basic mobile friendliness.

So for the most part, everything should be fine. For webmasters and web developers, going forward an increased focus on responsive design (a good approach so as to ensure that mobile content and desktop content don’t differ in a significant way) and mobile-first optimisation (load times, page speed, navigation, readability, etc) will be important. Overall, this is just a natural step forward for Google and the web, and a long-term boon for the increasing number of mobile web users.

Jonno

Tidy Recruitment

Tidy Design is now recruiting! After confirmation of new projects and a heavier workload, we have decided now is the time to recruit an extra person to share the task list and become a full time member of the Tidy Family.

tidy design offices port solent

We are looking for someone to join our small but highly motivated web dev team based in Port Solent, Portsmouth. Your day-to-day tasks will include working on a mix of new and existing projects. These include small bespoke brochure sites (HTML,CSS,JS,PHP) to working on larger projects (WooCommerce, WordPress, Electron, Angular JS, SQL). There will be a mixed bag of tasks fuelled by an office Nespresso machine. If you enjoy programming, quality coffee, new web technologies and a quirky office environment then please contact us today.

Web Design Portsmouth

At Tidy, we pride ourselves on being a friendly, fun and professional company. Each of us have our own unique set of talents and we are looking to welcome another individual who can bring their own set of skills and hopefully develop and nurture their talents furthermore.

If you believe this job role would suit you, please email rosie@tidydesign.com your CV and cover letter.

We look forward to hearing from you.

Rosie

What is GDPR?

The new General Data Protection Regulation (GDPR) is being introduced on 25th May 2018. With the launch of this looming, many people are still confused as what to expect and look out for once these new regulations are in place.

Tidy Data

Here is a brief overview of some of the changes which are coming our way shortly;

Penalties

GDPR brings with it large penalties for not conforming to the new regulations. If you were to have a security breach under the currently existing Data Protection Act your company could be met with a maximum fine of £500,000. Once the new EU GDPR regulations come into effect these fines increase to €20,000,000, or 4% of annual global turnover, whichever is greater.

GDPR User Rights

With GDPR comes more rights for users. One of these rights being the Right to Access, this gives to user the right to ask whether or not personal data concerning them is being processed, where and for what purpose. With this right the user will also have to be granted a copy of the personal data, free of charge, in an electronic format. As an eye opener to exactly what type of information is collected about yourself and how it’s used, it could be a worthwhile exercise to use your right to view this information.

A user can also use their right to be forgotten (also know and Data Erasure), if a user moves forward with this action, then as a business or organisation you would have to cease further dissemination of the data, and potentially have third parties halt processing of the data.

Remember, to save yourself from any unnecessary headaches, collected data should be adequate, relevant and limited. If the information you need can be achieved by collecting less data, do so.

GDPR Breach Notifications

Currently it can typically take two months to get to the bottom of a security breach, under the new regulations this timeline becomes much stricter. Businesses will now have only 3 days to report any security breach which is likely to pose ‘a risk for the rights and freedoms of individuals’. If a security breach has been flagged you would then need to pass on the complete details of which citizens’ data were impacted by the breach.

Personally Identifiable Information (PII data)

GDPR has expanded the definition of PII data to include a much broader range of information. Under the new definition the following data types are now included under the PII data umbrella:

IP addresses
Health data
DNA (genetic data)
Photos
Social media posts
Lifestyle preferences

Explicit Consent Required

Gone are the days of checkboxes which users have to opt out of instead of checking to opt in. Under a sometimes confusing guise where a user gives consent by having a pre-ticked checkbox opt them in many companies have used this tactic to grow their user databases, until now. Under GDPR consent must be gained through a clear ‘positive opt in’ checkbox.

EU or not EU?

These regulations affect the citizens of European countries, a question that’s being asked by many is “does Brexit mean that this isn’t something as a UK business we should worry about?”. The affirmative answer here is “yes!” worry about it. The regulations aren’t set on European companies, but European citizens, as you can’t always guarantee where your users are coming from the best assumption to work under is that every person you deal with is a European citizen. This way you can’t slip under anywhere and you also become more prepared for the future, as these regulations will surely make their way across the world in the upcoming years, be ready, be well prepared.

A Final Note

This is just the tip of a very in-depth and unfortunately vague implementation of new regulations. Be sure to continue your research on this subject matter as any mistake from the 25th of May onwards can be very costly.

If you feel like your website could use a security check or an informed eye to view any data collection points before the 25th of May please contact us. We can arrange a time to check your site and make any amendments needed.

Luke

Art Doodles

They say that your biggest critic (apart from yourself) is your children. As an adult, we shy aware from confrontation, criticism and candidness. Our children however are blunt, brutal and bullish. Not that this is a bad thing. To hear both of my sons say that Mummy’s macaroni cheese is the best in the world, is a compliment like no other. To hear however, that they would prefer Daddy to draw them a picture because Mummy’s not very good at it, well its a good job that I’m thick skinned. At least they are honest!

alien sketch colour in

It is no surprise that Mike is a great illustrator. As well as doing doodles at home, he has also illustrated for clients including NHS MyMaternity, and illustrated his own childrens books. Not a day goes by without either of our children asking him to draw something for them. Latest themes include Ghostbusters, aliens and scary clowns. Mike refused to draw the latter! I am proud to say that my eldest son Isaac, is following in Mike’s footsteps and is great at drawing. Where at the age of 30, I still draw stick men, Isaac, aged 6, can draw hugely detailed sea creatures, rockets, monsters, aliens… the list goes on. He even won the schools colouring in competition for his year group at Christmas time.

isaac ward portsmouth

Drawing is a massive part of both our business and family life. Had Mike not have been so creative, I doubt Tidy Design would be where it is today. His creativeness has influenced most projects that we have been fortunate to have been involved in. And with Isaac following in his footsteps, we need not worry about his future either. A mini member, is just what Tidy is looking for!

Here are some recent examples of Mike’s sketches for the kids;

alien head sketch

cartoon frog sketch

ghostbuster logo sketch

monster head sketch

ghostbuster man sketch

zombie cartoon swketch

Gandalf the wizard sketch illustration

Rosie

The Beast from the East

We survived it…..’The Beast from the East’ followed by ‘Storm Emma’. What a whirlwind of a few days we have had. After leaving work early on Thursday to beat the snow, Mike made the decision that it was too treacherous to come into work on Friday. It was touch and go for a while as although the forecast predicted snow for our area, it took ages for it to finally arrive.

Finally Portsmouth had joined the rest of the country, and we were eventually ‘snowed in’. For us we enjoyed a lovely prolonged three day weekend. We had copious of snowball fights with like-minded neighbours, we played numerous games of Frustration with the kids (when we were not outside), and we doused ourselves with an ongoing supply of tea and hot chocolate. Even the cat, who has never seen snow before, had a mini fight in the garden with it. Evidently the snow won, as she promptly came back inside the warm house.

Back to work on Monday morning, and most evidence of the white powdery cold stuff has gone…..apart from a small sad remnant of the neighbours snowman in the front garden. For us I believe we have had the best scenario. A three day weekend with snow on Thursday, fun on Friday, and all gone by Saturday. We are well aware that other people in the UK however have had a very hard time of it. With the news reporting water shortage, power failures, school closures, food shortages and treacherous road conditions, I feel we have got off with it very lightly.

Fortunately for us, we have not had a major day of catching up because of our day off on Friday. The majority of our clients were also like minded and either took the day off, or had limited staff in. The kids are back to school, work is back to normal and we are back to our normal ‘Monday morning rush out the door’ routine.We can only hope that those in the worst affected parts of the UK will get back to normality as quickly as us. Looking out into the garden this morning was the welcome site of blooming daffodils…..nothing says ‘Spring and Hope’ more!

Rosie Ward

My Maternity Website

Over the past few months Tidy Design has been working closely with NHS England to design and develop a web based portal for expecting mums. It was great to receive some glowing feedback from the project manager yesterday…

“We chose to work with Tidy Design as they had designed another local maternity app ‘mybirthplace.org’. We have been so impressed with the experience we have had; having regular updates and contact with the team. When we have wanted changes made these have been undertaken in a timely manner and we always experienced a very professional and dedicated team… Thank you so much for your amazing work!” – Donna Evans (NHS NORTH EAST HAMPSHIRE AND FARNHAM)

You can find out more about My Maternity at mymaternity.org.uk. Below I have uploaded a batch of illustrations I created for this project:

Have a great Feb and best wishes from us all here!

Mike