Category Archives: Tidy News

Tidy News

Web Designer Jobs 2019

We are looking for someone to join our small but highly motivated web dev team based in Port Solent, Portsmouth. Your day-to-day tasks will include working on a mix of new and existing projects, these include small bespoke brochure sites (HTML5, CSS3, JS, PHP) to working on larger projects (WordPress, WooCommerce).

There will be a mixed bag of tasks fuelled by an office Nespresso machine. If you enjoy programming, quality coffee, new web technologies and a quirky office environment then please contact us today.

Required:

Experience with PHP, HTML, CSS and Javascript.
Bespoke WordPress development
Passion for technology and development
Ability to work independently and as part of a team
Excellent communication skills, written and verbal
Mobile first responsive design

Desired but not essential:

Experience using Git
An understanding of build tools such as Gulp
Experience and knowledge of SASS
Ability to work with an FTP client

You’re a good fit if:

You like to be challenged, taking the initiative and figuring out solutions. You enjoy working in open and fun office environment.

Benefits:

A competitive salary
A voice in an established small business
Proper coffee machine
Vibrant working environment
Well equipped high-end offices
Port Solent shops/restaurants and sea walks

If you believe that you would be a suitable candidate and would like to be part of our fun and quirky team, please email your CV to rosie@tidydesign.com. We also request that you send a portfolio containing recent examples of your work.

We look forward to hearing from you!

Her Garden Gym

Check out our latest fitness related website for a personal trainer in Bognor Regis, hergardengym.co.uk.

The customer:

Jacqueline is a fitness tutor and personal trainer, who has developed her own personal training studio at home. Jacqueline provides personal training sessions, and offers support and knowledge to make beneficial choices and optimise health and fitness. The sessions are carried out in the comfort of her own training studio, a peaceful haven where women can train in peace and not feel judged as often can be the case in busy gyms. In 2019, Jacqueline will also offer nutritional advice as part of her training packages.

The Spec:

To create a bespoke CMS (WordPress) site that promotes facilities and services on offer. The feel of the site should be feminine, as the target audience is specifically for women. The logo has already been designed, so implementation of this will be incorporated into the site. Source code including images names and page URLs will be constructed with search results in mind. Keyword analysis and integration will form part of the project development. The blog will form a big part of its online success.  

The result:

We have used soft pastel colours to give the site a feminine and stylish feel. We have also integrated the logo provided into the design of the site, which also adds to the soft, natural, feminine impression. The FAQs page has also been integral to the site, detailing all potential questions for Jacqueline clients. We have made full use of the photos provided, which will be essential for Jacqueline to showcase her studio to potential clients. The blog is to be an important element to the site, where she will be able to pen her knowledge of training and nutrition counselling.

Feedback:

Thanks for your work on this, I am very happy with the way the website is looking…

Fitness Website Designs

We are delighted that we were able to launch our latest project procalisthenics.co.uk earlier this week.

The customer:

Paul is a personal trainer with experience training with calisthenics. Initially Paul will provide personal training sessions specialising in calisthenics, and is aiming to open a calisthenics gym within Portsmouth. It will offer structured classes covering a variation of training, and aims to be a community lead gym.

The spec:

WordPress development area with bespoke custom theme. Single page site containing all information on services divided into five main sections. One section to include pricing cards to display packages and prices. These will be editable via the CMS system. Another section will be available to show case future projects including the gym, and capture user emails for potential customers.

The result:

A sleek, stylish and simple one paged site. This is entirely editable so that the customer can control all his content including photos. The site also has elements in which it has scope to evolve once Paul has set up his gym. This was a factor taken into consideration at the start of the project. It allows for expansion and flexibility.

Feedback:

Thanks again for being very supportive and working in a timely manner, it’s taken a lot of stress off me knowing that you guys are on it, cheers. Paul

2019 Marketing Budgets

Are you thinking about your marketing budget for 2019? A general rule of thumb is to invest 5% of your revenue, this would go towards developing your website, employing someone to maintain (or contribute towards) a blog or social media account, attending events and more…

Investing 5% should retain your position, company awareness and visibility online. Investing 10% or more is suggested for growth and gaining a bigger market share. Economists and business owners will debate over the exact percentage to invest, so lets say most small businesses will allocate between 5 to 10 percent to marketing in 2019.

Sample Marketing Plan

Planning ahead in life (and business) is difficult, we don’t know what is around the corner. That said; planning ahead and having a goal is super important. I recently allocated some time to Tidy Design, mapping out the next five years and how I’d like things to pan out – it was a worthwhile exercise, offering much value. A marketing budget will need similar thought and planning applied; if we invest too much then we may break the bank, if we invest too little then we may disappear.

When I think of the term “marketing budget” I think ROI (return on investment). As business owners we all seek a ROI but this is not always easy. ROI’s require a mix of research, insights, planning and data analysis – this takes time and small businesses rarely have free time! It is easy to fall into a trap, too busy to plan!

Expectations…

You will need to know your marketing budget and set a clear plan within that budget (keeping realistic exceptions). Whether your budget is based on a fixed amount per annum or a percentage of revenue per month, knowing these figures is important.

So to conclude; when mapping out your 2019 marketing budget do your research and find out what type of campaign will have the best impact (ROI) for you / your business. It is a good idea to work backwards, identifying what you hope to accomplish at the end of it.

Rest assured that Tidy Design is on hand to help, we’d be more than happy to review your website (its design, performance and bounce rates), putting forward suggestions and ideas on how to improve it. Building a bigger customer base next year will require an upfront investment, we too are looking to develop and grow as a business in 2019, so lets do this together!

Thank you for reading, have a tidy week!

Mike

Race for Life 2018

After nine long months of running round the streets of Drayton, I finally did it… I ran the 5k Race for Life at the weekend and absolutely smashed it!

Anyone who knows me, will understand that this is a big deal. This is coming from the girl who used to forge her own sick notes to get out of P.E lessons. Yes my teacher did eventually find out. You would think that this deserved a couple of detentions and a phone call to my unsuspecting parents…but nope, he just said that he would be happy to write sick notes for me instead. You can’t ask for a better teacher!

Running and exercise is always something I shied away from. Sport in general is something that I’ve never had an actual flare for. So when I decided to sign up for the Race for Life, I felt like I was setting high goals. I started running in the winter of last year, and loved running in the evenings just to be a nosy neighbour and see everyone’s Christmas lights. In a matter of weeks, I could feel the benefits and no longer felt guilty about eating crisps and chocolate digestives in the evenings. I would just run it off the following day. I can’t take all the credit though, as my lovely friends Katherine and Karen did the race with me. When they knew I had signed up for it on my own, they signed up as well just so they could give me some much needed moral support. They truly are great friends!

As well as signing up for the 5K, I also signed up my eldest son Isaac for the Muddy Run. To say I was so proud of him was an understatement. For a six year old to run 5K whilst doing muddy obstacles on route, is not an easy feat. Isaac absolutely loved it and as the title suggests, he got extremely muddy! Lucky for Mike, we took my car instead of his, as there was no chance Isaac would be getting into Daddy’s car looking the way he did after the race.

Isaac and I received some really generous donations from lovely family and friends, and all the donations go to the exceptional charity Cancer Research UK. Thank you to everyone who supported us!

Rosie

Google Chrome Update

A secure web is hear to stay; in July 2018 Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’ … Is your website ready? Will this impact your business?

The short story; Google will soon identify insecure sites in its Chrome browser, another move to make the web a more secure place. This update will coincide with Google’s release of Chrome 68. We know Google has been pushing us towards HTTPS for many years now. If your website does not already offer its users a green shiny padlock, the chances are your organic search results have been impacted. The future is not orange, its green!

Here at Tidy Design we appreciate that a migration from HTTP to HTTPS can be quite an undertaking. The process (and cost) will all depend on your website (its age, the framework, its structure, the quality of code, number of pages, what it offers etc)… If you need any support with SSL compliance / auditing then we’d be happy to help.

Cheers for stopping by, have a productive week!

Mike

Google Rich Cards

Google Rich Cards are a search result format that builds on the success of rich snippets. Google Rich Cards use schema.org, a structured markup to display content (similar to rich snippets), giving users a more visual search result. From what I have read, this is targeted more towards mobile users.

For website owners / developers this is yet another new way to stand out from the crowd in Google’s SERPs, but at this early stage coverage will depend on your sector and content. As Tidy Design is looking to recruit and grow as a company in 2018, I have been experimenting below with a job advert – this code was added to a script type=”application/ld+json” tag;

{
  "@context" : "http://schema.org/",
  "@type" : "JobPosting",
  "title" : "Web Design Portsmouth",
  "description" : "Info here",
  "identifier": {
    "@type": "PropertyValue",
    "name": "Tidy Design"
  },
  "datePosted" : "2018-06-28",
  "validThrough" : "2018-08-28T00:00",
  "employmentType" : "Part-Time",
  "hiringOrganization" : {
    "@type" : "Organization",
    "name" : "Tidy Design",
    "sameAs" : "https://www.tidydesign.com",
    "logo" : "https://www.tidydesign.com/img/sd-tidy-design-logo.jpg"
  },
  "jobLocation" : {
    "@type" : "Place",
    "address" : {
      "@type" : "PostalAddress",
      "streetAddress" : "Office 56, Pure Offices",
      "addressLocality" : "Port Solent, Portsmouth",
	  "addressRegion" : "Hampshire",
      "postalCode" : "PO64TY",
      "addressCountry": "GB"
    }
  }
}

Google is actively experimenting at the moment, trying to provide more publishers with a rich preview of their page content. Overall some interesting times ahead…

If you’d like to experiment with your own structured data then check out this testing tool

https://search.google.com/structured-data/testing-tool

Thank you for reading, have a great weekend!

Mike

What is Mobile-First Indexing?

Google just announced that they’re beginning to implement a full-scale roll out of their “mobile-first indexing” protocol, after a long period of testing and experimentation with limited roll-outs.

Mobile Phone

By this, Google means that its system of crawlers that help the search engine discover and “index” (collect into a searchable list) websites will attempt to do so using the mobile-friendly version of a site first rather than the historically-used desktop version. Put simply – on the current desktop-first indexing system, Google will look at your site from a desktop perspective first and determine its ranking signals from what it finds, proving subsequent boosts for sites with mobile-friendly views. On the new system, Google will look at your site from a mobile perspective first and determine its ranking signals from what it finds. It will fall back to a site’s desktop view if no mobile-friendly view exists or in certain other scenarios.

Overall, this shift shouldn’t impact rankings much (in theory) – but it is a fundamental shift in how Google thinks about web content. To put it in perspective, Google is effectively now approaching the web as a mobile utility over a desktop utility. This is a natural progression given that since 2015, the majority of Google’s traffic and searches have come from mobile users. Google has advocated good mobile-friendly design for years by teaching and by ranking boosts.

This change will roll out in waves, with webmasters receiving notifications via Google Search Console when their property has made the switch.

So what should you do if you are switched to this new system? The answer, right now, is not to panic. As stated above – not much should change. Of course if your site isn’t responsive (adapts well to different screen sizes) or if you don’t have a dedicated mobile version, then your non-mobile-friendly desktop content will no longer rank quite as well and you may want to take some action to update the site in preparation. Thankfully, mobile-first and mobile-friendly design has been in the web developer’s consciousness for years, and Google has increasingly encouraged a mobile-friendly web – so this isn’t coming out of nowhere, and the majority of modern sites already meet the requirements for at least basic mobile friendliness.

So for the most part, everything should be fine. For webmasters and web developers, going forward an increased focus on responsive design (a good approach so as to ensure that mobile content and desktop content don’t differ in a significant way) and mobile-first optimisation (load times, page speed, navigation, readability, etc) will be important. Overall, this is just a natural step forward for Google and the web, and a long-term boon for the increasing number of mobile web users.

Jonno

Tidy Recruitment

Tidy Design is now recruiting! After confirmation of new projects and a heavier workload, we have decided now is the time to recruit an extra person to share the task list and become a full time member of the Tidy Family.

tidy design offices port solent

We are looking for someone to join our small but highly motivated web dev team based in Port Solent, Portsmouth. Your day-to-day tasks will include working on a mix of new and existing projects. These include small bespoke brochure sites (HTML,CSS,JS,PHP) to working on larger projects (WooCommerce, WordPress, Electron, Angular JS, SQL). There will be a mixed bag of tasks fuelled by an office Nespresso machine. If you enjoy programming, quality coffee, new web technologies and a quirky office environment then please contact us today.

Web Design Portsmouth

At Tidy, we pride ourselves on being a friendly, fun and professional company. Each of us have our own unique set of talents and we are looking to welcome another individual who can bring their own set of skills and hopefully develop and nurture their talents furthermore.

If you believe this job role would suit you, please email rosie@tidydesign.com your CV and cover letter.

We look forward to hearing from you.

Rosie

What is GDPR?

The new General Data Protection Regulation (GDPR) is being introduced on 25th May 2018. With the launch of this looming, many people are still confused as what to expect and look out for once these new regulations are in place.

Tidy Data

Here is a brief overview of some of the changes which are coming our way shortly;

Penalties

GDPR brings with it large penalties for not conforming to the new regulations. If you were to have a security breach under the currently existing Data Protection Act your company could be met with a maximum fine of £500,000. Once the new EU GDPR regulations come into effect these fines increase to €20,000,000, or 4% of annual global turnover, whichever is greater.

GDPR User Rights

With GDPR comes more rights for users. One of these rights being the Right to Access, this gives to user the right to ask whether or not personal data concerning them is being processed, where and for what purpose. With this right the user will also have to be granted a copy of the personal data, free of charge, in an electronic format. As an eye opener to exactly what type of information is collected about yourself and how it’s used, it could be a worthwhile exercise to use your right to view this information.

A user can also use their right to be forgotten (also know and Data Erasure), if a user moves forward with this action, then as a business or organisation you would have to cease further dissemination of the data, and potentially have third parties halt processing of the data.

Remember, to save yourself from any unnecessary headaches, collected data should be adequate, relevant and limited. If the information you need can be achieved by collecting less data, do so.

GDPR Breach Notifications

Currently it can typically take two months to get to the bottom of a security breach, under the new regulations this timeline becomes much stricter. Businesses will now have only 3 days to report any security breach which is likely to pose ‘a risk for the rights and freedoms of individuals’. If a security breach has been flagged you would then need to pass on the complete details of which citizens’ data were impacted by the breach.

Personally Identifiable Information (PII data)

GDPR has expanded the definition of PII data to include a much broader range of information. Under the new definition the following data types are now included under the PII data umbrella:

IP addresses
Health data
DNA (genetic data)
Photos
Social media posts
Lifestyle preferences

Explicit Consent Required

Gone are the days of checkboxes which users have to opt out of instead of checking to opt in. Under a sometimes confusing guise where a user gives consent by having a pre-ticked checkbox opt them in many companies have used this tactic to grow their user databases, until now. Under GDPR consent must be gained through a clear ‘positive opt in’ checkbox.

EU or not EU?

These regulations affect the citizens of European countries, a question that’s being asked by many is “does Brexit mean that this isn’t something as a UK business we should worry about?”. The affirmative answer here is “yes!” worry about it. The regulations aren’t set on European companies, but European citizens, as you can’t always guarantee where your users are coming from the best assumption to work under is that every person you deal with is a European citizen. This way you can’t slip under anywhere and you also become more prepared for the future, as these regulations will surely make their way across the world in the upcoming years, be ready, be well prepared.

A Final Note

This is just the tip of a very in-depth and unfortunately vague implementation of new regulations. Be sure to continue your research on this subject matter as any mistake from the 25th of May onwards can be very costly.

If you feel like your website could use a security check or an informed eye to view any data collection points before the 25th of May please contact us. We can arrange a time to check your site and make any amendments needed.

Luke