Category Archives: Panda 2.2

The Future of Backlinks in SEO

Today we have been discussing SEO (Search Engine Optimisation) and what the next few years has installed for us web design and SEO folk… Earlier this month Mr Matt Cutts (the guy in charge of the web spam team at Google, he also manages Google’s search quality team) answered the question; “Will backlinks lose their importance in ranking?”

So, Mr Cutts has said for the “next few years” backlinks aren’t going away and will still be used by Google to help determine organic search results. But overtime, Google will rely far less on backlinks and more on quality content AKA the info and structure of your website

So… Are you looking to the future? Are you mapping out how best to invest your time and money? If the answer is “yes” then think “content”, “quality” and “usability”… Ok, backlinks are not extinct just yet however will backlinks be your best return on investment??

I hope this info and the above video helped, feel free to post any questions of your thoughts on the future of backlinks below. Thanks for reading.

What is Google’s Disavow Tool?

Have you been ever notified via Webmaster tools of manual spam action, based on ‘unnatural links’ coming to / from your website? This message is received when there is evidence of paid links, link exchanges or other link schemes that directly contravene Google’s quality guidelines.

Google’s Disavow tool is a means of remedying unnatural links coming from your site. It enables you to disavow links to your site, while addressing any issues at root level arising from unnatural links pointing to your website. By protecting your site’s appearance and keeping it free of spammy links, you ensure that all your users enjoy a good experience of your site.

Links give a sense of which web pages are relevant to users and are a great signifier in determining rankings. Being able to remedy link penalties and enable sites to recover their online visibility requires a clear understanding of exactly how Google’s Disavow Tool works.

Always bear in mind that if your link is not editorial then it effectively constitutes advertising. Google will not wish to count advertorial links. Indeed links which have been bought or obviously manipulated will not be helpful to you in any case.

Disavow can be a highly effective tool to use if your site has links with commercial anchor text. Writing a good reconsideration request and sending all relevant data demonstrates your own good will towards resolving the situation. It may be up to four weeks following penalties being revoked before any rankings come back to you, due in part to increasing numbers of reconsideration requests.

The most important tip is to keep refreshing your link data, keep your disavow file updated and to submit reconsideration requests accordingly…  Ok, there’s still a lot we don’t know, and Google is refining the tool and process as they go!

So, following two failed re-consideration requests (having not used the Disavow tool), we are now evaluating 6000+ links and compiling a Disavow report for a new Tidy Design client! Sadly this company is a victim of some blackhat SEO and dodgy link building, lets hope we can get SERPs (Search Engine Result Pages) back on track soon… We will keep you posted on our progress.

The Google Updates Keep On Coming!

Google are constantly seeking new ways to give people the most relevant answers to their queries, quickly and effectively. Continually tuning their algorithms to adjust to new content becoming available all the time online, Google have recently rolled out a refresh of their Panda algorithm.

Google search updates

Since Google’s official announcement of their first Panda Update back in 2011, there have been a string of updates, the most recent in mid-September.

When Google announces an update, the impact that it is expected to have on search engine results is often notified in advance.

The impact of the first ever Panda Update was substantial. In the U.S. alone it was estimated by Google to have an impact on 11.8 percent of all queries. In contrast, with less than 0.7% of queries noticeably affected, the roll out of the latest Panda updated has, in line with many of the changes that Google make, been a subtle one that few people will have noticed.

If your organic search results have been influenced by a Google Panda update then please tell us about it below, we would love to hear from you.

Kerry McPhail

Google Panda Top Tips for SEO

Over recent months Tidy Design has been monitoring and researching the Panda update by Google… Yes, this release has affected many sites on the web (both good and bad) however the update has been regarded as a great success by Google.

Google Panda 1.0 was first released back in Feb 2011, following this release Google rolled out 2.2 in June 2011. Google claims that Pandas algorithmic update will only affect sites with poor or duplicated content, this improving the organic SERPs (Search Engine Result Pages) for its users.

The truth is that many companies (including our own) rely on SEO and Google’s organic search results for a steady flow of new business generated via the web. This makes Google Panda an important update to be monitoring and addressing if your site / business is suffering from a Panda attack!

Below I have pencilled out our top tips for keeping your site in Google’s good books… The way sites are ranked by Google is changing; Panda has essentially changed the face of SEO so it is important to keep up!

Google Panda Top Tips for SEO

Below I have listed some additional information on each of these points:

Click through from search results
Ok, a click-through rate from a search result is when people see your title, description and domain name, they then say “cool, this looks like the site I need, lets visit it!” The aim of Google Panda is to clean out (remove) any spammy sites that are putting people off clicking on them. So, if your website title and description looks spammy, the click-through rate may suffer and so will your rankings.
DO NOT SPAM!
Yes, we have all done it! Writing blog posts or website content listing keyword after keyword, maybe not focusing as much as we should on quality of content! Google Panda is looking to drop sites that are not delivering quality, so now maybe a good time to look over your site and focus as much on the content as the density of keyword!
User and Usage Data
In a nutshell, this is the number of people visiting and staying on your site… What pages do they visit, how long do they hang around on each page admiring the view etc. These all factors that will influence your organic search results with Google! If site X is coming up top for “web design in London” and site X only has a few pages, several banner ads, crap content and the words ‘web design London’ repeated 50 times, then chances are you will exit the site… FAST! Google records usage and activity, takes this data into account, and ranks sites higher that retain user interest and has people visit lots of pages! The way to boost your organic SERPs is to lower your bounce rate, keeping people interested and on your site for as long as possible.
Think about the experience
Usability and overall customer experience is big business! Thinking about the user experience is now more important than ever, you will need to create a site that people will enjoy visiting, tell friends about and TRUST! At the end of the day this is what Google Panda is all about, a better user experience!
Make the design perfect
The perfect design will grab the attention of the visitor and navigate them seamlessly to the specific content they set out to find (and more)! If your site is dated, not tested in different browsers and versions, uses Microsoft clipart etc then chances are people will not trust the site and navigate away from it! This is something you don’t want people to do, so a stylish site that is easy to navigate may just help to lower that all important bounce rate!
Make all pages rank well
I recently read about Google Panda taking into account any spammy pages or pages simply not ranking well and using these to punish the better ranking pages on a site… For example, if you had 10 pages and 6 ranked well and 4 didn’t, then you should either look at improving these 4 pages ASAP or remove them all together from your site! Google officially announced that even if you have an awesome website, if a select few pages are of low quality, they can influence the rankings of the rest of the website!

So there you have it, our thoughts on the Google Panda update and how a few select SEO tips may just help you retain or further boost your organic search results. If Google Panda has affected your site then please post your thoughts or comments below, as always we would love to hear from you.

Thanks for stopping by and please visit again soon!