Category Archives: Google

International SEO

Reaching global audiences has never been easier thanks to the increasing rise of technology and social media. So when it comes to utilising SEO – Search Engine Optimisation – to raise awareness of your company internationally, what methods can you best employ to achieve success?

Social Media

First of all, as with any great campaign, you will need to examine all your resources and set clear objectives as to who your target audience is.

Next identify what it is that you wish to share with them and how you would like them to respond by way of return. Explore ways to ensure this process is creative, enjoyable and measurable and you have the beginnings of a great SEO campaign.

Strategically targeting potentially profitable markets from the outset of your International SEO campaign will enable you to test and engage with specific audiences appropriately. Adjusting to language and cultural preferences, remember to consider the differences in international web structure as you proceed. You will also need to allow for differing behaviours, attitudes and seasonal variations in each country you are seeking to connect with.

Take time to research your competitors closely, in relation to which content works best with which audience groups. It will help you to connect more readily with your potential customers as your international SEO campaign progresses.

Be friendly and helpful, alerting your readers to more suitable versions of content, rather than simply setting automatic redirects.

Employing a native translator can be a wise move, enabling you to tailor bespoke content to your readers’ needs, rather than simply utilising Google Translate.

Undertaking keyword research with the countries and languages you have selected by identifying local search volumes for relevant keywords in each county and language via the most used search engine of that country – Google’s Keyword Tool will stand you in good stead.

As with any great SEO campaign, offering fresh compelling content that adds value to your readership, inspires, informs and assists them, will greatly increase the likelihood that they will remember your company, recommend you to others and return to use your products and services time and again.

Kerry McPhail

Better Backlink Data from Google

Google’s free Webmaster Tools have provided approximately 100,000 backlinks in recent years when you click “Download links”.

Better Backlink Data from Google

Initially these were selected in lexicographical order. This tended to give prominence to data towards the beginning of the alphabet.

Google have subsequently improved this selection process, giving sites a greater overall picture of their backlink profile. Sampling from the entire range of backlinks, these will still be sorted alphabetically. However the new process allows for a greater diversity of links. This means that site owners will obtain a better overview, enabling them to work on clearing up any bad link practices while more effectively employing their existing resources for the future.

Kerry McPhail

Why Google Plus is Necessary

Google search is inclining steadily towards simpler methods of data retrieval, merging personalised searches and social searches in their results pages.

Why Google Plus is Necessary

As expected, the changes are having a major impact on traditional online marketing techniques. Billions of searches take place worldwide daily, so building your company’s brand up via Google+ is essential to your continued success.

Google+ will greatly improve your business’ search visibility. Choosing to be proactive and building a presence on Google+ involves increasing the number of people you have in your circles in addition to re-shares and +1’s of website content.

Why not optimise your content on Google+? Including the rel=”author” tag and reciprocating it with your Google+ profile, this is a highly effective way to increase a page ranking. Opting to make your Google+ button / account highly visible is vital as it will increase the likelihood of your readership clicking it.

Finally, why not make the most of any existing social networking site you have that already have a following – including Twitter and Facebook. Promoting links to your Google+ profile/page via these networks will enable you to build up a highly effective online presence.

Kerry McPhail

Using the “Search Queries” report

When it comes to SEO and the analysis of site data, Google Webmaster Tools offers a “Search Queries” report that is pretty cool…

Using the "Search Queries" report

If you select “Filters” you can view by “Location” which will show you the trend of search queries in certain countries… You can also view other data such as impressions, clicks, change, your average position and the CTR (Click Through Rate) … Interesting data for SEO and marketing folk to digest.

FREE Map Marker Icons

Attention Tidy Blog reader – Introducing our FREE map marker icons! We have today created yet another tidy freebie for you to download, edit and use on both commercial and non-commercial projects… Enjoy!

FREE Map Marker Icons

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FREE Google Plus Icons

Attention Tidy Blog readers, we have created some FREE Google Plus icons for you to download and use on both commercial and non-commercial projects!

FREE Google Plus Icons

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Rich Snippets and Structured Data

Designed to give users an idea of which relevant content appears on a web page, rich snippets assist them with specific queries. Snippets can show specifics such as pricing, photographs, customer reviews and useful listings in relation to a business or event.

structured-data-testing-tool

Ensuring that Google understands the content on each page, rich snippets create a detailed resource, enabling users to recognise when and how your site is most useful to them. Naturally this will also result in more clicks to your web pages too! So what is the best way to incorporate rich snippets and structured data?

First of all, you need to choose a markup format. You might opt for Microdata, Microformats or RDFa. A basic knowledge of HTML will of course be required. You may wish to use Data Highlighter, a webmaster tool that advises Google regarding the pattern of structured data on your website. The next step is to mark up your content. Google already supports rich snippets for content types, including reviews, people, products, events and video content, in addition to many other catagories.

Using Google’s structured data testing tool, ensure that your marked up data can be clearly read and extracted.Eventually, rich snippets will appear in search results. HTML tags on pages let the browser know how to display the information contained in the tag.

By providing shared vocabularies, Schema.org enables webmasters to mark up their pages to enable them to be understood by all the major search engines. Employed usefully alongside microdata format, schema.org can enable you to add information to your HTML content.

If you are seeking to mark up your content using microdata, remember that search engines possess a limited understanding of what is contained on your pages. You may wish to add additional tags to the HTML of your web pages, describing specifics that enable a better understanding of the pages’ content.

When adding schema.org markup to your web pages, bear in mind that the more content you can mark up the better. Ensure that the content that is visible to people who visit the web page is clearly marked.

Some pages will have a collection of items to describe. Marking up each item separately and adding the url property to the link to the corresponding page for each item is the best approach to adopt. Google has a rich snippets testing tool available to enable you to correct any errors. Opting to use the meta tag to specify information that cannot be otherwise be marked up is a consideration of course, but one that should only be used sparingly.

Ensuring your users have the best possible access to content designed to expertly meet their needs and requirements will ensure they visit your site over and over again, in return recommending you to friends and family too.

Found this article interesting? Please consider sharing it :)

Kerry McPhail

How to Find Quality Backlinks

Today I thought I would write a quick post on quality backlinks. So, how do you find high quality link for your site? Well, this is one way… Open up Google and enter

Google Search

intitle: keyword1 keyword2 inurl:”links”

Ok, what is intitle:? This restricts results to those containing all the query terms you specify in the title. For example, [intitle: seo blog ] will return only documents that contain the words “seo” and “blog” in page title. As for inurl: this restricts results to those containing terms you specify in the URL. For example, [inurl: tidy blog] will only display pages that contain the words “tidy” and “blog” in the URL… Pretty funky hey!

Once you have created a list of web pages that offer quality links you can then assess page quality by visiting our FREE Backlink Checker.

I hope you found this article helpful? If so, please consider sharing it :)

Poor Quality Links and Penguin

Google likes to keep us SEO folk on our toes by rolling out search algorithm updates! Newly launched, the Penguin 2.0 update is one such example. It offers a highly comprehensive, targeted approach, primarily aimed at explicitly black-hat techniques.

Google Penguin 2013

Perhaps you have recently recognised the need to replace your old link-building strategies with an increasingly effective, highly ethical content driven approach? If so, Penguin 2.0 update will have much of interest to offer you.

Your search engine rankings can drop significantly due to low-quality inbound links being given less weight and authority. While Google do not retroactively apply spam penalties, these can still have an impact on your present day ranking results.

Ensuring that your links are built within the Google Webmaster Guidelines is an excellent idea. In addition, utilising your specialist knowledge within your chosen area of expertise/business niche, will help increase your visibility, enabling you to apply content strategies that directly leverage your authority within a chosen market.

Choosing to implement a content driven strategy driven directly by your knowledge, expertise and authority within your field, is the route to delivering truly outstanding SEO benefits and raising your online profile effectively.

Strong promotion of expert content, via social media will not only leverage your search results, it will also increase brand awareness.