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Is Google Authorship still important?

4th July, 2014

I was kind of upset when Google dropped authorship photos from most search results last month, the potential to increase click-through rates and have your face appear in a Google search was pretty cool.

Is Google Authorship still important

So, is Google Authorship still worth it? Well, an authors name will still appear in Google’s search results, these linking to a Google+ profile page. Even though this small tagline is much less visible than a profile pic, these extra snippets of text add something extra… From what I read online, Google is working hard on promoting real people in its organic search results; authorship is therefore a great tool to establish your identity with Google.

Ok, it is sad authorship photos have gone – In a statement made by John Mueller Google are looking to tidy up its search result pages, the overall mission to provide a “better mobile experience and a more consistent design across devices.”