The third of our SEO myth blog posts looks at the statement:
“We need to focus on a landing page!”
Ok, please note all pages within a website are possible landing pages… If your site is optimised, search engine friendly, has unique and relevant page titles, meta descriptions, alt tags etc then all pages should appear in Google’s SERPs (Search Engine Result Pages), depending on the search term.
Too often I have seen clients insist on re-building or tinkering with one page within a website, neglecting all others! When it comes to SEO there is no such thing as a ‘less important page’, you (the site owner) need to know your site inside out and give every page an equal time investment.
Yes, by looking at stats and site usage data you can identify the more commonly found and visited pages, however you can’t assume a visitor is going to land on your home or products page… The idea that you have one special landing page is not true, quality and consistency needs to be maintained throughout your site if it is to generate enquiries and sales.
Ok, lets put things straight… there is no such thing as guaranteed rankings when it comes to your organic search results! The only way you can even come close to guaranteeing page one on set dates / times is if you’re going down the pay per click ads route!
So the second of our SEO statements you don’t want to hear is:
“We can get your site to page one of Google in a week!”
It is important to remember that Google do not endorse or favor SEO companies, no backs are being scratched for organic search results, and if something sounds too good to be true, it probably is!
The unregulated world of SEO is pretty crazy! I mean it was only yesterday a company phoned us, currently paying £50 per month for no site reports, no stats, no backlinks, no site optimization, no pay per click etc… An SEO campaign (if you can call it that) obtained through a ‘pay us or your rankings will disappear’ business model!
If anyone does guarantee results on set dates then be sure to ask if they are referring to pay per click (AKA Google Adwords) or Google’s organic search results? This is a very important question to be asking before you commit to a SEO campaign or part with your cash!
With so many factors that influence Google’s organic search results, lots of these being top-secret, no one can control them all or calculate the exact time it will take for Google to do its dance and re-jig your results… The fact of the matter is, some SEO campaigns may take three weeks and others may take several months, guaranteed organic SEO results simply do not exist.
Today I decided to create a new category on our blog titled ‘SEO Myth’; each post will touch base on an SEO related statement, the kind that should raise alarm bells for you and your business! Over the next few months I aim to post lots of these SEO Myth’s to help teach / explain the SEO process.
The first SEO statement you don’t want to hear:
“We can help you optimise your website by improving your meta keywords”
Google’s Matt Cutts posted on his blog sometime ago:
“…We wanted to debunk that misconception, at least as it regards to Google. Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be.”
So… If Google does not use ‘meta tag keywords’ to help calculate SERPs (Search Engine Result Pages), and you hear “We can help you optimise your website by improving your meta keywords” then what should you do? You guessed it, tell them not to waste your time! When it comes to marketing your business online, money and time would be better spent developing other key areas within your website. Changing your meta keywords tag won’t make your website rank higher.
Please don’t get meta keywords mixed up with meta descriptions and page titles, after all, Google doesn’t disregard all meta tags! To help improve your clickthrough rate and lower your bounce rate, meta descriptions and titles should all be unique, relevant, and truly represent the content on a page.
If you have any thoughts or feedback on meta tag keywords or SEO then please feel free to post them below, as always it is great to hear from our awesome blog readers… Until next time, keep it Tidy!