Category Archives: Panda 3.9

The Future of Backlinks in SEO

Today we have been discussing SEO (Search Engine Optimisation) and what the next few years has installed for us web design and SEO folk… Earlier this month Mr Matt Cutts (the guy in charge of the web spam team at Google, he also manages Google’s search quality team) answered the question; “Will backlinks lose their importance in ranking?”

So, Mr Cutts has said for the “next few years” backlinks aren’t going away and will still be used by Google to help determine organic search results. But overtime, Google will rely far less on backlinks and more on quality content AKA the info and structure of your website

So… Are you looking to the future? Are you mapping out how best to invest your time and money? If the answer is “yes” then think “content”, “quality” and “usability”… Ok, backlinks are not extinct just yet however will backlinks be your best return on investment??

I hope this info and the above video helped, feel free to post any questions of your thoughts on the future of backlinks below. Thanks for reading.

What is Google’s Disavow Tool?

Have you been ever notified via Webmaster tools of manual spam action, based on ‘unnatural links’ coming to / from your website? This message is received when there is evidence of paid links, link exchanges or other link schemes that directly contravene Google’s quality guidelines.

Google’s Disavow tool is a means of remedying unnatural links coming from your site. It enables you to disavow links to your site, while addressing any issues at root level arising from unnatural links pointing to your website. By protecting your site’s appearance and keeping it free of spammy links, you ensure that all your users enjoy a good experience of your site.

Links give a sense of which web pages are relevant to users and are a great signifier in determining rankings. Being able to remedy link penalties and enable sites to recover their online visibility requires a clear understanding of exactly how Google’s Disavow Tool works.

Always bear in mind that if your link is not editorial then it effectively constitutes advertising. Google will not wish to count advertorial links. Indeed links which have been bought or obviously manipulated will not be helpful to you in any case.

Disavow can be a highly effective tool to use if your site has links with commercial anchor text. Writing a good reconsideration request and sending all relevant data demonstrates your own good will towards resolving the situation. It may be up to four weeks following penalties being revoked before any rankings come back to you, due in part to increasing numbers of reconsideration requests.

The most important tip is to keep refreshing your link data, keep your disavow file updated and to submit reconsideration requests accordingly…  Ok, there’s still a lot we don’t know, and Google is refining the tool and process as they go!

So, following two failed re-consideration requests (having not used the Disavow tool), we are now evaluating 6000+ links and compiling a Disavow report for a new Tidy Design client! Sadly this company is a victim of some blackhat SEO and dodgy link building, lets hope we can get SERPs (Search Engine Result Pages) back on track soon… We will keep you posted on our progress.

The Google Updates Keep On Coming!

Google are constantly seeking new ways to give people the most relevant answers to their queries, quickly and effectively. Continually tuning their algorithms to adjust to new content becoming available all the time online, Google have recently rolled out a refresh of their Panda algorithm.

Google search updates

Since Google’s official announcement of their first Panda Update back in 2011, there have been a string of updates, the most recent in mid-September.

When Google announces an update, the impact that it is expected to have on search engine results is often notified in advance.

The impact of the first ever Panda Update was substantial. In the U.S. alone it was estimated by Google to have an impact on 11.8 percent of all queries. In contrast, with less than 0.7% of queries noticeably affected, the roll out of the latest Panda updated has, in line with many of the changes that Google make, been a subtle one that few people will have noticed.

If your organic search results have been influenced by a Google Panda update then please tell us about it below, we would love to hear from you.

Kerry McPhail

Google Panda 3.9

Did you know a recent refresh of the Google Panda algorithm was carried out on 25th July 2012? This was believed to have impacted on about 1% of search results; this nevertheless represents a significant figure.

Google’s Panda algorithm change has improved rankings for a large number of high quality websites. However the advice to businesses from Google remains to continue paying attention to delivering a high quality user experience to customers visiting your website, rather than placing too great a focus on what Google’s current ranking algorithms or signals may or may not be.

Given that Panda represents just one of approximately five hundred search improvements rolling out this year, this is wise indeed. Delivering a high quality user experience is key to any great SEO campaign and something that we at Tidy Design are keen to encourage.

The purpose of a site quality algorithm such as Panda, is to help users find high quality websites, while at the same time reducing the rankings of poor-quality sites with spammy content… 2012 is looking like an interesting year for SEO!