Google Rich Cards

Google Rich Cards are a search result format that builds on the success of rich snippets. Google Rich Cards use schema.org, a structured markup to display content (similar to rich snippets), giving users a more visual search result. From what I have read, this is targeted more towards mobile users.

For website owners / developers this is yet another new way to stand out from the crowd in Google’s SERPs, but at this early stage coverage will depend on your sector and content. As Tidy Design is looking to recruit and grow as a company in 2018, I have been experimenting below with a job advert – this code was added to a script type=”application/ld+json” tag;

{
  "@context" : "http://schema.org/",
  "@type" : "JobPosting",
  "title" : "Web Design Portsmouth",
  "description" : "Info here",
  "identifier": {
    "@type": "PropertyValue",
    "name": "Tidy Design"
  },
  "datePosted" : "2018-06-28",
  "validThrough" : "2018-08-28T00:00",
  "employmentType" : "Part-Time",
  "hiringOrganization" : {
    "@type" : "Organization",
    "name" : "Tidy Design",
    "sameAs" : "https://www.tidydesign.com",
    "logo" : "https://www.tidydesign.com/img/sd-tidy-design-logo.jpg"
  },
  "jobLocation" : {
    "@type" : "Place",
    "address" : {
      "@type" : "PostalAddress",
      "streetAddress" : "Office 56, Pure Offices",
      "addressLocality" : "Port Solent, Portsmouth",
	  "addressRegion" : "Hampshire",
      "postalCode" : "PO64TY",
      "addressCountry": "GB"
    }
  }
}

Google is actively experimenting at the moment, trying to provide more publishers with a rich preview of their page content. Overall some interesting times ahead…

If you’d like to experiment with your own structured data then check out this testing tool

https://search.google.com/structured-data/testing-tool

Thank you for reading, have a great weekend!

Mike

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