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Google’s profits lifted by higher advertising revenues

15th October, 2010

Google's profits lifted by higher advertising revenues

Google has recently thanked higher advertising revenues for a 32% rise in profits in its quarterly results! As well as advertising, Google also said its success was down to newer businesses, such as the Android mobile phone.

Chief executive of Google Eric Schmidt said in a BBC news report “Going forward, we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda”

Google added that more internet users seem to be clicking on Google Ads (PPC, pay-per-click) and they are now charging businesses more to list an advert. Based on these figures it would seem Google’s aggressive re-investment strategy into both existing businesses and new ventures is paying off! You can view Google`s philosophy here

When it comes to technology, the web, brand leaders etc so much has changed over the last decade! I guess that’s what makes this such an exciting industry to work in! If you have a question then please contact Tidy Design

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