Category Archives: Search Engine Optimisation

Twitter & SEO

Twitter is an incredibly useful tool which can be used to help boost your business to higher levels, but if you aren’t aware of the best practices then you won’t be able to unlock the full marketing potential available to you.

Twitter Marketing

As with anything that’s as lucrative as Twitter is, people like to figure out the way it works and how to gain the most benefit from using the platform. This leads to research which you can take advantage of to help your numbers soar, using the Twitter machine correctly to increase the amount of interaction on your posts. It’s all about boxing clever – if there’s statistics out there which identify the best times for you to send out your tweets doing the opposite isn’t going to help you get the level of interaction that you’d like to see in return for you efforts.

So let’s crack into the numbers and find out how you can be efficient in the way you tweet.

Hashtags

Twitter Hashtag

When it comes to hashtags the most important aspect is research, there isn’t any point in using a hashtag that’s had no traction over the past 12 months. Make sure people will see it and it’s worth your time placing it into your tweet. On top of making your own searches to find out information there are tools such as http://hashtagify.me/ which gives data on specific hashtags and those relating to it.

If you’re creating your own hashtags there are a few must do’s to make sure they work. Make you hashtag short and concise, being straight to the point is a necessity here. It should also be recognisable and easy to follow.

Hashtags can either work for or against you. They’re great for getting your tweets found through searches and hook you into conversation topics but becoming hashtag happy can actually have an adverse effect to your tweet. One or two hashtags can significantly boost your user tweet, tweets with hashtags see twice the amount of engagement than those without but engagement in tweets that use more than two hashtags actually drop by 17%. #dontgetgreedy

Timing

Twitter Timing

Time can play a big factor in the engagement your tweets see. “Busy times” are the best times for you to put out your content, between 8AM and 7PM is where the largest engagement of tweets is to be found. This time period sees an increase of 30% than between 8PM and 7AM. Statistics show that the weekend is also a good time to send tweets, people are obviously using their downtime to browse Twitter as a spike in engagement of 17% is found over weekdays.

Another timing factor is frequency, over tweeting can become harmful to your brand. Putting out too many tweets in a short period of time can turn off users from your feed and even lose you followers. To make sure you keep on top of this it may be use for you to create a schedule for your tweets, knowing when to send out a tweet and what content it’ll include in advance can be a great time saver and make sure you don’t fall into the traps of over or under tweeting.

Wording

Twitter Wording

Keep your tweets conversational, the best type of tweet is one which is professional but not overly formal, making sure to exclude business jargon from you posts. This kind of tweet is something a user would be more likely to interactive with by replying, retweeting or favouriting.

The type of words used can also have a large impact on the viewer of the tweet, for instance imperative words telling the user to do something like ‘look’, ‘see’ or ‘make’ work very well. Including superlatives is also a good way of ‘bigging up’ your content and drawing eyes towards your tweet and helping push people towards clicking the containing links, try adding phrases like ‘the best’, ‘the most’ or ‘blow your mind’.

When it comes to the amount of words you may have 140 characters to use but it’s been found that using 100 characters is actually the optimal number for a tweet. As with your hashtags, keep your tweets direct, concise and to the point.

Content

Twitter Content

Images are extremely useful in boosting engagement on your tweets, including an image to a tweet can draw in 2 times the amount of engagement than those without. In a sample of 100 tweets the tweets with images saw 18% more click-throughs, 89% more favourites, and 150% more retweets. Those numbers speak for themselves.

It’s also worth directly asking for retweet, it may go against you initial thought but the numbers show that asking a user for a retweet does in fact work. Asking for a ‘RT’ can see your retweets increase 12 times, if you spell out ‘retweet’ you could reach up to a mammoth 23 times your normal retweets! For such a large boost this tactic is only used by 1% of Twitter users. Give it a shot and see how much on a increase you see.

Connections

Twitter Connections

If you’ve got a large Twitter following you can use this to help create connections with bloggers, if you see a blogger writing articles about the field you are in you can create a partnership where in return for solid backlinks from a reputable blog you can share their feature with your twitter base. It’s also a well you can return to because both parties are happy with the results they see, more exposure for them, better SEO rankings from the backlinks for you! A real win-win scenario.

Here is a base for you to work on for making tweets that are well received and return great engagement. Test these initial pointers on your upcoming tweets and see what improvements you can gain, add in your own research down the line and you can become a tweeting great.

Luke

Why HTTPS?

As a start in a 2017 effort to update and revamp TidyDesign.com, we have upgraded to HTTPS, the security-concerned friend of HTTP.

HTTP stands for HyperText Transfer Protocol, and it denotes the set of rules computers use while communicating in HyperText (web pages) over the web. That HTTP’s rules underpin the web can be seen in the typical URL – “http://website.com”. The prefix to that address denotes the protocol in use.

You may have noticed that more and more sites over the past decade are labelled with a different prefix – “https://website.com”. This denotes that the site is accessed over HTTPS; or HyperText Transfer Protocol Secure. HTTPS adds security concerns to HTTP’s base ruleset, ensuring that all transferred data is encrypted, undamaged and travelling to an authenticated recipient (in other words, HTTPS helps ensure that you are actually browsing Amazon.com, not someone pretending to be Amazon).

For the modern web, HTTPS is important. There’s no way around it. HTTP doesn’t concern itself much with secure communication, because the original purpose of the web was just to share textual information. The modern web, by which we trade personal details millions of times a second, requires a more secure underlying ruleset. When you’re sending someone your credit card details to make a purchase, you’re going to want that to be encrypted – it’s as simple as that.

There are reasons other than adapting to industry standards to upgrade to HTTPS, from SEO to simple consumer reassurance. Google ranks secure sites higher than insecure sites by default, so upgrading is a good first-step for getting to page one. Consumers are becoming more aware of security concerns on the web, too – largely thanks to that green padlock you see next to secure web addresses in the browser – and are less likely to provide any details over an insecure connection. The sound theory is that if you provide a secure connection, your customer is much more likely to contribute to your business with confidence.

Implementation of HTTPS for a domain involves purchasing a certificate from a Certificate Authority, and some server configuration. Those certificates verify domains as being owned by the people who claim to own them, facilitating the green padlock your users will see. Here at Tidy, we’re happy to provide this service and set up secure connections, moving the web forward and growing your business – just give us a call, or send us an email.

Jonno

The importance of Title and Meta tags

HTML documents are not all about text and content. While the bulk of an HTML document will denote the content seen on a webpage and how that content is displayed, some of the most key facets of these documents are not shown to the user in the conventional way – instead, these elements are shown to search engines and browsers.

web-designer-in-portsmouth

Two of the most important of these “hidden” elements are the <title> and <meta> tags. Both serve to improve the general usability of search engines, and attract new traffic by way of advertising a page and its content more accurately.

<title> tags – you guessed it – define the title of a page. This will be used both by the browser (to name the tab and window), and by the search engine (to name the Search Engine Results Page entry for the page). This is your user’s first contact point with your site and should be unique and descriptive to avoid being lost in the crowd.

A great example of a unique title tag could be:

title-tag-html

<meta> tags are a little more complex. They are designed to contain “information about the information” – character encodings, geographic locations, authors and many more fields can be defined with a meta tag. One of the most important pieces of meta information is a “meta description” which should be a short (150-160) character description of the page.

This description will appear as a snippet underneath the page’s title on the Result Page, and serves to bring more traffic to the page from users who will actually benefit from visiting your page.

A typical meta description for the About page defined above might take the following form:

meta-description-tag

Note that if a page lacks a meta description, the search engine will usually take the first content on the page for this field – this is almost never ideal, and can detract from the professional look, feel and usability of the site – usability starts at the Results Page, not at your actual site!

Jonathan

Good First Impressions

When marketing a site online you need to remember the importance of a good first impression. Most landing pages will consist of a pretty photo, heading, sub-heading, the must-know information about a service or product followed by the nice-to-know stuff…

wire-frame-web-page

The target audience of your landing page is the first thing you will need to identify and understand; this will determine how copy is displayed. Should you compress data (keep it simple) or be really informative.

Whilst on the topic of copy, try to avoid multiple CTA’s (Call To Actions) on a page. If time/energy is focused on one goal you are more likely to convert. What goal is most important to you – Are you looking for online enquires, sales, customer data, new members, increased brand awareness etc…

A good first impression is very important, below is a page we recently created for a client and his PPC (Pay Per Click) campaign. It takes into account the points mentioned above, offering basic information on a service they offer with a clear call to action.

iso-certification-consultancy

Please do not hesitate to contact us with any questions, the team at Tidy Design would be delighted to discuss and assist in any brand development work you may have. Thank you for reading.

Link Building in 2015

The Penguin algorithm (an update to Google search in April 2012) transformed link building and SEO. Google Penguin targeted spammy links, punishing sites looking to manipulate organic search results with poor quality links alone…

google-penguin

Sadly Google Penguin can’t identify every bad link or bad site on the web, big “G” is however rolling out more updates to tackle this. Google’s ability to detect spam and link manipulation is only going to get better so box clever! When it comes to SEO and backlinks Google has a dream, to wipe out any manipulative linking practices. Quality links are key, they are harder to obtain, and they are the way forward.

I have listed a few links below you may find interesting, these covering the topic of backlinks, Penguin and link building:

The Future of Backlinks in SEO
How to Find Quality Backlinks
Poor Quality Links and Penguin
What are Backlinks?

So what about link building in 2015, what kind of links should we all be looking for? Well, Google wants to see genuine links, relevant links, links that add value to the web and its users. Think an original source of content or resource, further information, people or business. You should create something of value and then get people to link or talk about it – Post comments on multiple blogs / forums / social sites referencing this content you created.

The days of link manipulation have long gone; there is no quick fix. Link building is now about marketing your business online correctly, building links for people and not web crawlers.

I hope the above info on link building has helped; please do not hesitate to contact us with any questions, we’d be happy to help. Thank you for reading, your comments / feedback on this article would be much appreciated…

Mapping out a website

There are many ways to start developing a new website; you could start writing the code, create a couple of mock-ups in Photoshop, map out page layouts on a whiteboard or in a notepad…

mapping-out-a-website

Information architecture (IA) is an important part of web design however it can often get overlooked. This could be the result of a small development budget or an “ASAP” deadline. How developers allocate their time will certainly impact the overall cost and ETA of a project.

A lot of thought/planning should go into a new website, be it a single page site or full-blown web application – Structural design and information is very important. If you require assistance mapping out a website then please visit our Web Design Process page. Good luck and thanks for visiting…

Google Clicks and Impressions

Viewing metric data on Google Console is pretty cool, it allows webmasters to identify areas of a website that can be improved, developed or cause problems. Today lets look at ‘Clicks and Impressions’ – So, what are they?

clicks-v-impressions-console

Clicks represent the number of clicks generated by a Google search results page, in a nutshell the number of people that landed on your site via a Google search. Impressions represent the number of people that viewed a Google results page with your site on it, even if the link was not scrolled into view. Looking at these particular metrics along with your average position in a Google search could prompt you to amend or fine tune site content. A new title or page description could encourage people to click; at the end of the day we all want more clicks…

Is Google Authorship still important?

I was kind of upset when Google dropped authorship photos from most search results last month, the potential to increase click-through rates and have your face appear in a Google search was pretty cool.

Is Google Authorship still important

So, is Google Authorship still worth it? Well, an authors name will still appear in Google’s search results, these linking to a Google+ profile page. Even though this small tagline is much less visible than a profile pic, these extra snippets of text add something extra… From what I read online, Google is working hard on promoting real people in its organic search results; authorship is therefore a great tool to establish your identity with Google.

Ok, it is sad authorship photos have gone – In a statement made by John Mueller Google are looking to tidy up its search result pages, the overall mission to provide a “better mobile experience and a more consistent design across devices.”

In-Page Analytics

Just a quick post to say In-Page Analytics is very very cool – It gives us the ability to see where people click within a web page (or web app) and follow navigation paths through a site – I really need to start using this visual map more often, it is a great way to analyse data, behaviour and assess website usage….

In-Page Analytics

When was the last time you used In-Page Analytics to better a site design, reduce a bounce rate or improve usability??

What is my call-to-action?

Some website tasks are more important than others; a good web designer will try to understand the intentions of a site, identifying which tasks take priority and why…

What is my call-to-action?

Twitter.com – These guys have a simple CTA (Call To Action)

Ok, the overall goal of any website is to deliver the best possible user experience. So remember; make your site easy to navigate and include call-to-action buttons / banners that help you obtain the desired end result – be it sales, bookings, new membership or general enquiries made through a contact form.

Choosing your words, slogan or a call-to-action tagline is also very important. Think about your website users, what would they suggest if you asked them what a banner or button should say. Also, ask yourself where on a web page would your call-to-action sit best, the positioning of your call-to-action is as important as its text.

Converting new website visitors into new enquiries, new sales or new members is big business. We all want a site that will work for us and not against us. So, asking the question; “What is my call-to-action?” is pretty important. Remember that websites, technology, businesses and customers will naturally evolve over time; it is therefore a good idea to re-visit this question, update and try out new call-to-actions…

I hope you found this an interesting read? Please do add your comments and feedback below – Thank you for visiting the Tidy Blog!