Category Archives: Google

User Experience (UX)

User experience (often referred to as UX) is how a person feels when using a system, app or website. When creating an application it is important to consider, study and evaluate how the end-user feels. Google has some cool tools for this, one example being ‘Page Speed Insights’…

User-Experience-Portsmouth

Obviously the more advanced a system or complex a website the more time is required to map out pages, content, functionality and the user experience (UX). End-users are accessing your data in an increasing number of ways: smart phones, tablets, a vast landscape of browsers with different capabilities and connection speeds. To tick all these boxes takes time and money. UX is an investment…

Google Clicks and Impressions

Viewing metric data on Google Console is pretty cool, it allows webmasters to identify areas of a website that can be improved, developed or cause problems. Today lets look at ‘Clicks and Impressions’ – So, what are they?

clicks-v-impressions-console

Clicks represent the number of clicks generated by a Google search results page, in a nutshell the number of people that landed on your site via a Google search. Impressions represent the number of people that viewed a Google results page with your site on it, even if the link was not scrolled into view. Looking at these particular metrics along with your average position in a Google search could prompt you to amend or fine tune site content. A new title or page description could encourage people to click; at the end of the day we all want more clicks…

Fix mobile usability issues found on…

fix-mobile-usability-issues-found-on

You may have received a notification from Google, regarding the requirements to update your web site so that it is compliant and compatible with the ubiquitous mobile device.

Why is this happening? Well, most of us (if not all) have a smart phone, maybe a tablet device too. Using a website that has the additional code to allow mobile functionality now becomes a pleasure, rather than a chore.

Google have some key details with what it means for a website to be mobile compliant Mobile Usability if you would like further reading, but in summary this is:

  • A defined viewing area – this means that whether you’re using an older generation smart phone, a brand-new cutting-edge tablet device or a computer system with a high-resolution display, the website dynamically adjusts to fit (within reason, of course) the display of the device.
  • Content that flows – if you have browsed a website on a mobile device and had to move the screen around the read the contents, a mobile friendly site resolves these issues.
  • Fonts that scale – for easier reading on small screens.
  • Easy-to-touch-elements – buttons that are well-spaced from other touch elements
  • Visual design and motion – driven by mobile-friendly technology.

What we have here is Google reminding us, the designers and builders of your site that it isn’t ‘mobile friendly’ and a terse warning that the web-pages will not rank well in a mobile search.

Reading further into this, we expect a new mobile-site ranking algorithm to soon launch.

As you may expect, we are receiving a reasonable volume of the Google sent email and from both new and existing customers. If you would like us to implement mobile functionality with your site, please do not hesitate to contact us.

Kind regards,
Jonathan Tawn

Android App Development

I am delighted to announce that Tina The Christmas Turkey, A to Z for Kids and Montgomery Moon have all reached the Play store – This time next year we’ll be millionaires!!

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As well as developing websites and brands for awesome clients, we also do a spot of app development… This month I set aside time for a few neglected personal projects – The spec; get Jordan stuck into some Android app development and make each book available on the Play store :)

All in all I am very happy with the end result – Both Tina The Christmas Turkey and A to Z for Kids are free apps, these promote Montgomery Moon (this one costs 69p) at the end of the book. I thought this would work well and encourage people to buy the app, time will tell.

It would be great to hear your thoughts and feedback on the above, if you have any questions (or maybe your own Android app idea) then please do give us a call or email.

Is Google Authorship still important?

I was kind of upset when Google dropped authorship photos from most search results last month, the potential to increase click-through rates and have your face appear in a Google search was pretty cool.

Is Google Authorship still important

So, is Google Authorship still worth it? Well, an authors name will still appear in Google’s search results, these linking to a Google+ profile page. Even though this small tagline is much less visible than a profile pic, these extra snippets of text add something extra… From what I read online, Google is working hard on promoting real people in its organic search results; authorship is therefore a great tool to establish your identity with Google.

Ok, it is sad authorship photos have gone – In a statement made by John Mueller Google are looking to tidy up its search result pages, the overall mission to provide a “better mobile experience and a more consistent design across devices.”

In-Page Analytics

Just a quick post to say In-Page Analytics is very very cool – It gives us the ability to see where people click within a web page (or web app) and follow navigation paths through a site – I really need to start using this visual map more often, it is a great way to analyse data, behaviour and assess website usage….

In-Page Analytics

When was the last time you used In-Page Analytics to better a site design, reduce a bounce rate or improve usability??

What is my call-to-action?

Some website tasks are more important than others; a good web designer will try to understand the intentions of a site, identifying which tasks take priority and why…

What is my call-to-action?

Twitter.com – These guys have a simple CTA (Call To Action)

Ok, the overall goal of any website is to deliver the best possible user experience. So remember; make your site easy to navigate and include call-to-action buttons / banners that help you obtain the desired end result – be it sales, bookings, new membership or general enquiries made through a contact form.

Choosing your words, slogan or a call-to-action tagline is also very important. Think about your website users, what would they suggest if you asked them what a banner or button should say. Also, ask yourself where on a web page would your call-to-action sit best, the positioning of your call-to-action is as important as its text.

Converting new website visitors into new enquiries, new sales or new members is big business. We all want a site that will work for us and not against us. So, asking the question; “What is my call-to-action?” is pretty important. Remember that websites, technology, businesses and customers will naturally evolve over time; it is therefore a good idea to re-visit this question, update and try out new call-to-actions…

I hope you found this an interesting read? Please do add your comments and feedback below – Thank you for visiting the Tidy Blog!

The Future of Backlinks in SEO

Today we have been discussing SEO (Search Engine Optimisation) and what the next few years has installed for us web design and SEO folk… Earlier this month Mr Matt Cutts (the guy in charge of the web spam team at Google, he also manages Google’s search quality team) answered the question; “Will backlinks lose their importance in ranking?”

So, Mr Cutts has said for the “next few years” backlinks aren’t going away and will still be used by Google to help determine organic search results. But overtime, Google will rely far less on backlinks and more on quality content AKA the info and structure of your website

So… Are you looking to the future? Are you mapping out how best to invest your time and money? If the answer is “yes” then think “content”, “quality” and “usability”… Ok, backlinks are not extinct just yet however will backlinks be your best return on investment??

I hope this info and the above video helped, feel free to post any questions of your thoughts on the future of backlinks below. Thanks for reading.

College Website Design

Back in 2007 Tidy Design started work on a website for Portsmouth Language College, several years later and so much has changed!! Last week we updated Portsmouth, Southampton, Chichester and Winchester Language Colleges – The spec; a bespoke mobile site for each college…

College Website Design

College Website Design

Working with TEG (Tompkins Education Group) is pretty cool, they are one of many clients we have seen grow from strength to strength over the years. It is an honour to be part of their journey as a company and a pleasure to have regular meetings with the founder of TEG, to discuss business over a beer…

Keeping People on Your Website

Improving user satisfaction is very important when it comes to Google and online success. If web pages are incomplete, broken or neglected then this can impact organic search results.

Keeping People on Your Website

Anyone who studies SEO (Search Engine Optimsiation) or monitors online search will know that Google’s Panda algorithm will punish “low-quality” websites – This update revolutionised the industry of SEO…

Keeping people on your website is now more important than ever. We can all look to improve our sites, the user experience, fine tune or freshen up old content, delivering the best possible results to our future visitors. Remember; Google will take into account how satisfied a user is when they visit a site… If a person visits then hits the back button to check out the other search results on Google, we can presume they are not satisfied.

If you have any comments related to this post then please do add them below; we would love to hear from you. Thanks for stopping by :)