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Media Queries and Responsive Web Design

5th April, 2013

Today, increasing numbers of visitors to company websites are choosing to access them via devices such as smartphones and tablets in contrast to desktop computers.

responsive web design

Naturally, users expect to be able to browse web pages just as effectively on their mobile device as they did on their desktop computers.

Creating a highly responsive website, fully optimized to ensure access via mobile phones and tablets as well as desktop resolutions is a key consideration for all businesses whatever their size or sector.

As technology evolves, the latest screen resolutions offer exciting possibilities for web design.

Media queries are the means by which it is possible to deliver different styles to different devices. The aim is to ensure that users have the best possible experience of your company’s website.

CSS3 media queries allow gathering of data about a visitors device, which in turn is employed to apply relevant CSS styles. This allows for adjustment of layouts to perfectly match the width and spec of the device employed to access the web. Creating highly responsive web design requires a shift in perspective. As changes in screen resolution impact on the world of web design, smartphones and tablets provide new ways to utilize the very latest techniques.

Rescaling and image resolution are key considerations in mobile responsive web design, with the focus on presenting a company’s online presence in a way that is both practical and highly adaptive to the method employed by a user to access it.

Technologies such as fluid grids can have an important role to play in responsive design technology too.

If you are keen to find out more about how to ensure that your business’ website is fully mobile responsive, why not contact us today to find out more about all we have to offer you? We look forward to hearing from you.

Kerry McPhail

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