Start your design brief with a short synopsis of your organisation or company. Don't take this information for granted, and don't assume we will necessarily know anything about your industry sector.
Please tell us:
- What you do
- How long you have been established and how many staff you employ
- Do you have a niche market
- How you fit into your industry sector
What do you want your website to achieve:
- Generate sales?
- Encourage enquiries?
- Gain newsletter subscribers?
- Obtain information from your audience?
- Encourage visitors to tell a friend?
Things to consider:
- How many pages would you like?
- Do you have the content ready for all the pages?
- Who are your competitors?
- Do you have a design layout in mind?
Your Target Audience
Who is your target audience? You may want to consider:
Your Budget and Time-Scale
It is important to realise that your budget is a factor in the final solutions of your design. The more development a design takes, the more it will cost. By ensuring you have clearly defined you audience and goals, this will help us advise you on what is possible with your budget.
Time scale is also an important consideration, if you need a website to coincide with any other marketing, let us know the deadline.
Consult with Colleagues
Consult with as many people within your organization as possible before sending the brief. Showing the design brief to lots of different people will highlight remarkable differences in opinion about the operating circumstances and aspirations of your organization.
Provide examples of designs you like and design you don’t like. For us to design a website that meets your expectations we need an idea of your design tastes, ideas and inspirations.
Include examples of your company’s current marketing materials, even if it is just to show what you don’t want the new design to look like.
What do you like about the design?
- Quantity and quality of text
- The atmosphere that particular designs create