An introduction to SEO...
SEO is all about focusing on particular keywords (these the phrases people type into Google, Yahoo or Bing) and using these keywords to attract unique visitors to your website, thus generating YOU new business! A good SEO campaign will look at both the internal and external elements of your website making sure your site is able to compete and see a return on investment.. Some areas to address would be:
- Is it a nice looking site, easy to navigate?
- Is it coded well for Google (not just eye candy)?
- Do you have page authority?
- Does it see plenty of unique and repeat visits?
- Do you have a low bounce rate?
- How are your backlinks in comparison to the competition?
So, how can we help?
In June 2011 SEO changed with Google Panda, making it more important than ever to offer visitors quality content and link bait! At Tidy Design we like to keep our finger on the pulse, this is one way to ensure our SEO campaigns offer real value for money. Yes, SEO is a continual investment and page one results will not happen over night, anyone who guarantees SERPs (Search Engine Result Pages) on set dates / times is telling porkies! With some great SEO results already under our belt, we are able to provide any potential new SEO clients with a reference or two, you may also want to check out this blog post; SEO questions business owners should be asking.
Getting started on your SEO Campaign...
Before starting any new SEO Campaign we would suggest some keyword research, similar to a new business, we would need to set goals and identify our finish line... Following this we would look at how your website is coded and provide suggestions on how to improve it. Some time would then be spent researching your competition (who is currently page one and why?), assessing their site, age of domain, number of pages, number of backlinks etc. After making edits discussed and confirmed to your website, we would then create and submit a sitemap.xml for indexing. Getting your business social ASAP is also a good idea, here are some more ideas.
What is the cost of SEO?
At Tidy Design we have two popular SEO packages, Standard SEO and Advanced SEO, each of these lasting a minimum of X3 months. Over the years we have learnt that not every SEO campaign is the same, so we do offer a bespoke option, which we can cater around your marketing budget. Following a blog post earlier this year titled “Small Business SEO and DIY Web Marketing” we have also added ‘Consultation’ as an email service for any DIY web-marketing clients... Please contact us if you have any questions.
| About our Search Engine Optimisation packages | Standard SEO | Advanced SEO | Consultation NEW |
 Email and Telephone Support |
Yes | Yes | |
|
Minimum Length of Campaign |
X3 Months | X3 Months | N/A |
|
Number of Manual Backlink Requests per month |
X305 | X405 | N/A |
|
Number of Keywords (Keyphrases) |
X1 | X1 | N/A |
|
Competitor Analysis (Data used for Backlinks) |
Yes | Yes | Yes |
|
Website Updates (Content Only) |
X1 Hour | X2 Hours | N/A |
|
sitemap.xml re-submission after updates |
Yes | Yes | N/A |
|
Google Analytics |
Yes | Yes | Yes |
| TOTAL COST | £210 p/m | £305 p/m | £30 p/h |
Please stay tuned to our News Blog for lots of FREE stuff including tips and tricks on SEO and web marketing. At Tidy Design we are hungry for information and passionate about results! Please contact us today if you have any questions about SEO or online marketing.
Please Note: All SEO and web marketing work is completed by Tidy Design in-house and not outsourced... To find out more click here
