Tidy Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks". It's normal Google behavior that a new web site is not listed in the natural (unpaid) search results for about six months. This Google practice is called the Google sandbox. The sandbox filter seems to affect almost all new websites, with very few exceptions. It is important to note that the filter is not a punishment for anything the website did, the filter is merely an initiation period for new websites. We offer two types of SEO, the Advanced Package and Standard Package cater for every budget! Step one is to look at the structure of your website, A full and in depth analysis of your web site is carried out by the Tidy Team. Firstly, we will discuss with you the keyword phrases that you want to target. We closely look at your websites structure and its HTML code in order to identify all potential factors that are used to get a good natural listing in the search engines.Keywords in the body text of your site is one of many ways to help with your SEO. This is called Keyword Density, for example repeating the words 'Web Design' 'Web Site Design' 'Web Design London' 'Web Design Portsmouth' in your site will help you rank higher with these keywords.[Top]

Do you think you've done enough for your web site by optimising it for the selected keywords with the main search engines? Please think again. If you're not looking offline, you're overlooking one of your most important ways of building traffic. "If people don't talk about you, you are better off dead" Akinola E.O At Tidy Design we often receive great feedback on how our sites have impressed a viewer! Having a site that makes people talk is a brilliant thing! Making the content educational, making it fun, making it worth re-visiting is what we all need to do to make a site work!

The top 5 search engines often comprise more than 95% of all traffic your website will receive from search engines. Below is a comprehensive list of the major players in the search engine scene.

Major Search Engines We need to Impress:

1. Google Often called the greatest search engine on the Internet, it is also the most popular according to recent polls. This search engine is entirely free for the primary listings, but also offers an AdWord program which shows small text banners on the right hand side of the search results. Google bases its search results on website content as well as their patented PageRank algorithm which factors in links from other websites to determining your rank in the search results. Submit to this website at http://www.google.com/addurl.html and your website should be in the index within one to six months!
   
2. Yahoo Second most popular, this icon among web portals controls the search results on MSN.com, AltaVista.com, and Alltheweb.com in addition to its own search results. Submission is also free at http://submit.search.yahoo.com/free/request
   
3. MSN The third most popular search engine, MSN, does not currently provide its own search results. The results found on MSN are actually provided by Yahoo!, and you can be listed in MSN by submitting through Yahoo! Please submit your site at http://free.submit-it.com/msnsubmit.htm
   
4. AOL This popular search engine uses Google search results as its primary and paid listings. See Google.
   
5. AllTheWeb Purchased by Yahoo!, this once promising search engine now uses Yahoo! results and will probably be used as a side project by Yahoo! for various purposes.

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All search engines have the same objective, their purpose is to store information in various databases on webpages and relay the inforamtion back to the viewer. Search Engines look at a sites structure, data, number of backlinks etc then they rank the website... Your keywords need to be those that most people would think of when searching the Internet for a site such as yours. How do you figure out the most effective keywords? Let Tidy recommend Wordtracker and Overture to help you get a good idea of what is being searched for. These tools are excellent, Overture and Wordtracker keyword search tools, gives similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now. [Top]

Webalizer produces online detailed website usage reports in html format, for viewing in any web browser. All our client websites hosted by tidy Design are monitored by Webalizer 24 hours a day 7 days a week! Webalizer automatically produces yearly, monthly, daily and hourly statistics. Within the monthly reports, various statistics are produced showing overall website usage, URL's, user agents (web browsers), referrers, page and visit totals, entry and exit page totals, search string analysis are the main features. Each day your websites access logs are read by Webalizer automatically and updated for us to view. By montitoring this we get accurate figures showing us the visits (Traffic) to all our websites! (View Tidy Designs Stats) When we start to submityour site to the main Search Engines and build backlinks to your site the number f visits (Traffic) to your site will increase. [Top]

Visitor/User - A real person that has accessed your website.

Visits - This is the number that is most important in your statistics. Visits represent the total number of people that have visited your website during the reported period. If the same person visits the site twice, they will be recorded twice. (Unique visitor - An ip address that has not visited your site before... Usually on a per month basis)

Hits - This represents the total number of requests made to the server when your site has been visited during that reported period. The requests can be images, pages, audio files, javascript files, etc. Don't be fooled by this number, it does not represent the total visitors to your website.

Sites - This number may not be 100% accurate, but can be used as a rough gauge to track the total number of unique (different) visitors to your site.

Pages - This represents the total number of pages visited during the reported period.

Referrals - This represents the total number of visits to your website home page by linking. This includes links from search engines, external links, and even links on your own website. [Top]

If you've read anything about online marketing or Search Engine Optimization, you must have come across the term "backlink"! For those of you new to Tidy or new to SEO, you may be wondering what a backlink is, and why “backlinks” are so important. Backlinks have become an important factor in Search Engine Optimization; they have become the main building block in getting your site to number one. It is important to have backlinks, however, there is no specific number of backlinks you must have to get to number one with Google etc. But it is very important that you have quality backlinks. Quality meaning, with higher PR, I would say at least PR4+. It is better to have few high quality baclinks then having 10,000 PR1 links! But to answer the question, there is no specific number of links. Quality of links is more important then quantity when talking about SEO. [Top]

What is a Google Page Ranking (PR)?

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Why not have a look at GoogleRanking.com or SiteRepotCard.com to see your sites stats[Top]

Metadata 'meta data' is used to facilitate the understanding, use and management of data. The metadata required for effective data management varies with the type of data and context of use. Meta data would typically include a description of the content, the author, the publication date and the physical location. Any item of data is a description of something. Metadata is a type of data where the something being described is data. Or, as it is often put, metadata is data about data. If we consider a particular place in the real world, this may be described by many items of data, for example: A collection of data items, a computer file, might typically include the name of the file, the type of file and the name of the administrator. [Top]